How Will Digital Advertising Benefit Your Small Business to Increase Your Conversion Rate?

Digital advertising is a smart way to advertise your brand to millions of people across the world. Technological advancements have enabled us to access information over the internet. Creating content that is creative and useful to the consumer is the best way to convey your message. According to studies, almost 64% of people are influenced to purchase something online after watching the ad online.

Reaching customers online is the top trend right now because people are always online and you reach millions across the globe. But how will digital advertising help you to grow your business?

According to studies,

• There is almost 3.5 billion searches made per day
• The volume of these searches increase by almost 10% each year
• 35% searches are for products
• 92% of these users select businesses from Google’s first search results page
• Google Ads revenue crossed the $10 billion mark in the year 2018 for the first time

You can adopt a lot of ways through which you can promote your brand and your business. Advertising online is the best way to reach customers where they spend their maximum time. So why not used it to increase your conversion rate? Some of the ways are:

• Social Media Marketing
• Content Marketing
• Email Marketing
• Pay Per Click
• Influencer marketing
• Search Engine Marketing

Social Media Marketing

Social Media Marketing is a very efficient method through which you can reach your targeted audience. People are already on social media interacting in several ways with different brands and if you are not reaching your customers through different social media platforms like Facebook, Instagram, Twitter, Pinterest then it is an absolute loss. Marketing on social media will even enable you to increase your conversion rate.

You can create engaging content and publish them on these social media platforms so you reach your audience and drive sales. You can also use paid social media advertising to reach more audiences and you can even filter it out and choose the particular type of audience you wish to address. It can filtered according to age, location, gender, preferences and many more. A few things should be considered before you opt for social media campaigns:

• What are you hoping to accomplish through this campaign?
• Who is your target audience?
• What message do you want to address to your targeted audience?
• How much are you willing to pay for your ad campaigns?

Social Media Marketing is one of the best ways to increase brand awareness, website traffic and conversion rate. So it is advisable to consider it as a part of your digital advertising plan.

Content Marketing

“Good content is not story telling. It is telling your story well” – Marketing Profs.

Content marketing is all about being a good story teller. You should be able to tell your story through something creative that ultimately send the message to your audience. Creating unique content that ultimately describes your brand should be your ultimate motto.

Content marketing can be defined a long and strategic approach to create high quality content consistently to develop a strong relationship with your target audience and ultimately convert your audience into possible customers. Over time your audience will make a purchase decision because their loyalty lies with you.

A great example of content marketing is YouTube. YouTube allows its users to create content online and publish it to the worldwide audience. Once a YouTuber has achieved a sizable followers he or she can suggest buying products to the viewers or subscribers.

There are dozens of ways to develop your content marketing strategy but the ultimate goal is to grow your business.

Email Marketing

Email marketing is the way through which a commercial message is sent via email to represent your brand. It is the most cost effective approach and reaches audiences at large. In a recent study in 2015, the DMA found that for every $1 spent on email marketing it has an average of $38 ROI.

A successful email marketing campaign will get the recipients to engage with your application and your business which will help in getting more leads and sales. It is the most effective way of connecting to your targeted users. So it is very important to know the basics of Email Marketing

• Build a targeted email list to increase your conversion rate.
• Know your audience so that you can customize your emails accordingly
• Well written subject line to create a lasting impression
• Testing and tracking to improve in future campaigns
• Attractive visuals to help in conversion rate

Pay Per Click

Have you ever noticed the ads that appear on the search results page? If you have, we are sure that you’re familiar with PPC Advertising. Advertising campaigns can be chaotic. If not carried out properly it can prove to be a disaster.

Pay per click is a business strategy of advertising wherein a company has placed an advertisement on a website where he pays an amount to the owner of the website when a user clicks on the advertisement.

The option well suited to driving traffic to your website is adopting a PPC Strategy. It can be said that it is one of the best ways of digital advertising. Keyword research plays a key role in PPC, and it can be incredibly time consuming but also important. It is crucial to find relevant keywords that will prove to be effective in your PPC campaign.

Influencer Marketing

Influencer marketing has become the new online buzz. It is a great way to reach your target audience through different influential people. The main aspect of influencer marketing is the collaboration between brands and celebrities. Influencers can be anyone. It doesn’t necessarily have to be celebrities. It can be anyone who has a large number of followers on web and social media.

If your business is all about fashion you might want to reach out to someone who defines fashion and has a lot of followers who goes by her style. By collaborating with this influencer you might be able to generate a higher conversion rate because their influencer believes in your product.

Search Engine Marketing

Search Engine Marketing is one of the most effective way to promote your products and grow your business. It offers advertisers to be available to motivated consumers who are ready to make a purchase. No other means of marketing can offer this benefit and hence this medium has proven to be an extremely powerful way to grow your business.

SEM is a paid form of advertising wherein advertisers pay Google to show their ads in the search results. In this case, keywords play a very important role because the targeted keyword is the one for which you want to appear in the search results.

Digital Advertising is the fastest and the most effective way to grow your business. But if you are not a pro, it’s probably best to take the help of an expert. Let the magic unfold when you opt to grow your business digitally.

Author’s Bio

Monalisa Roy is a blog writer for digital marketing and advertising. You can follow her lifestyle blog channel at Monalisasmile101. She is the content administrator for Makemepass. She enjoys writing blogs and is a very passionate writer.