How To Start Digital Marketing Agency?

Digital marketing is one of the fastest-growing industries in the world. If you are a digital marketer, it is an excellent opportunity to establish a digital marketing agency to help small businesses and start-ups. Many start-ups are born on the internet every day, and that’s why the digital marketing industry is worth $68 Million!

According to eMarketer, advertising via mobile phones and tablets last year increased 100%. It is estimated that this market will reach soon ten times higher than now. Pakistan is becoming the largest start-up ecosystem, so this is an excellent opportunity to establish Pakistan's digital marketing agency. Let's see how to start a digital marketing agency.

10 Tips To Follow While Starting Your Digital Marketing Agency

1- Create Company Website

Before you start a digital marketing agency in Pakistan, you need a cool and impressive website to promote your services. Not just the website, you need the quality of the content like most popular International bloggers to start a blog from scratch and earn millions, then start a digital marketing agency for others. You can create your WordPress blog or website using a fantastic theme that is easily installed on your blog and optimized for SEO.

2- Build Portfolio

When you start a digital marketing agency, you will want to offer free services to get reviews and your name. When you earn the trust of your customers, you will attract potential customers.

A Good Portfolio includes:

In-Depth case study

Snippets and Headlines

Client Testimonials

Upcoming Goals of the Clients

You want to show your audience that you can deliver results and continue to do so. Make sure your portfolio is ethical and honest without stretching the truth.

3- Create Social Media Profiles with Some Attractive Content

Create social media profiles for your digital marketing agency or business. Create viral content on your social networks and get thumb-ups. In Pakistan, many Facebook pages are starting from scratch, and today they have millions of likes. Today, they are working as digital marketing agencies.

4- Apply for Google Certification and Become Partner

Get a certificate from Google and become a Google partner. Google Partners is Google's program for advertising agencies, digital marketers, and other online consultants.

When you sign up with Partners, you get access to various benefits, including special events and training, industry research, certifications, and more.

5- Pick-Up Some Projects from Freelancing Websites

Start collecting projects from freelance websites like Freelancer or Upwork and many other websites to find freelance digital marketing projects from various large clients and start-ups in Pakistan.

6- Showcase Strong Sale Skills

The marketing agency must have sales skills. If you don't already have sales skills, start reading books, attending seminars, and finding all the sales strategies.

7- Register Your Digital Marketing Agency in Pakistan

Register your digital marketing agency in Pakistan as a sole proprietorship to get started and as your business grows, turn it into a limited liability company

8- Create Content on Your Website/Blog

Create a great blog on WordPress or blogger or anywhere and write quality content on your industry-related blogs and submit it to an external page. You can also use guest blogging, pdf, ppt presentations to get quality backlinks or features in industry-related fields.

9- Create Landing Pages with Showcase Project

Create the landing pages, run the ad-word campaign with email marketing, get the leads, and put some convenience, past projects, and live examples. In this way, you can sell your digital marketing services.

10- Generating Leads

There are many ways to generate leads, but it can be difficult at first to develop your customer base, so don't be discouraged. Before generating leads, you need to keep your target customer in mind. Once you have your target customer, one method you can use to generate leads is to start a YouTube channel.

Make sure to post video content on YouTube regularly to generate leads with useful content. Some post ideas include case studies, hot marketing topics, and customer reviews.

Have you noticed that some articles on your blog perform better than others? Take a look at the title. A/B test different titles and see which one works best. You can always go back and replace posts with blog posts.

Conclusion

You should also keep in mind that if your agency is working to generate leads for other companies in one way or another, you need to know how to do it. While it may seem overwhelming at first, you should have a good idea of starting and running a digital marketing agency. Keep this guide in mind when planning each step of your agency. Once you do this, you will discover how advantageous it is to run your digital marketing agency.