How to identify a good digital marketing agency? - Jonas @ Deviate

This is one of the most interesting conversations I have had with any Digital Marketing agency owner. The reason behind this interview was my quest for the best Digital Marketing agency in Los Angeles.

There were so many questions that were bothering me regarding the choice of a good digital marketing company. All my questions were addressed when I got the opportunity to host Jonas Muthoni, the CEO of Deviate Agency, a leading Digital Marketing agency in Los Angeles.

In this short interview, Jonas Muthoni shares his thoughts on how to identify a good digital marketing agency while pointing out the benefits of his own digital marketing firm, Deviate Agency.

What are some of the key features of a digital marketing agency that you want to highlight?

As a business owner, there are certain things that you always want to look out for when looking for a digital marketing agency. Some of the prominent features of digital marketing agencies are the ones that are most common yet overlooked. The most common things to check when hiring a digital marketing agency are -

1. A good team
2. Excellent communication
3. Creativity
4. Flexibility
5. Problem-solving skills
6. Analytics tools
7. Measurable results

When an agency has all of these, there shouldn’t be any doubt about hiring it.

There are so many digital marketing agencies right now. How do you know which one to approach?

Well, it depends on what you are looking for. If you are looking for brand promotion, there are agencies that can help you with that. If you want market dominance, there are experts who can help you do that as well. You have to be very clear about what you want for your business in order to figure out the right agency for you. If you are not clear about what your business goals are, you can approach a business development agency beforehand. This is the ideal way to approach a digital marketing agency.

How is Deviate Agency different from other industry leaders?

Deviate Agency has a different approach for helping brands market their products. There are so many agencies in the market and there are very few that can actually help in marketing your brand or business from a 360-degree perspective.

With Deviate Agency, our intention is clear. We want to help big and small businesses reach their goals in the minimum time possible. We offer a full spectrum of marketing services including strategic planning, design and development of ads, websites, and print collaterals.

How do you see digital marketing agencies adding value to the marketplace?

The world, right now, is going digital. The need for digital marketing agencies is more than ever before.

With digital marketing agencies, you can establish your brand and make it grow further within a short period. If you observe the trends of the largest corporations in the world, you will notice that they have been so popular because of the marketing done on digital platforms. That is the power of digital marketing in today’s world.

There has been a slowdown in the economy due to the pandemic-induced lockdown. What is the state of the digital marketing industry right now?

While the pandemic has certainly caused massive losses for a lot of businesses, there hasn't been such an effect on the digital marketing industry. In fact, it has created a high demand and low supply situation. Companies have started understanding the true potential of digital marketing. This is a clear indication of the bright future of digital marketing. If your brand or business is not making efforts to go digital, you are losing out on a lot of new opportunities.