How to Get HVAC Leads in 2019

Gone are the days of relying on cold calls in order to make a sale. In today’s fast paced, digital world, the internet is aiding businesses in finding and capitalizing on leads. When it comes to getting HVAC leads in 2019, there are two groups of leads that are worth pursuing: homeowners and business owners.

What makes homeowners good targets?

Homeowners are a prime target for HVAC services, as maintaining their HVAC system is an important part of taking care of their house. Experts agree that annually inspecting your HVAC system will ultimately lead to savings on utility bills, so finding new homeowners who have yet to commit to an HVAC service is one way to find new clients. If the home is older, it may also be due for an upgrade or complete renovation, making older homes worth targeting in your hunt for leads as well. Online platforms like Salesgenie offer HVAC leads tailored around a wide range of search criteria, so that you can target the specific demographic you are hoping to build rapport with.

Types of businesses to look into

Businesses are another great group to target when seeking new customers for HVAC services. Businesses usually have to measure up to more rigorous standards when it comes to their HVAC systems, since whether the company employs others or serves a customer base, it’s important that the building is up to code. Restaurants are one popular type of business to target, since the comfort of their guests is a key part of their business. That said, maintaining repairs in the restaurant business is so costly that start-ups are popping up in order to assist in the management of tasks like HVAC repairs and equipment build-outs. Similarly, landlords, contractors, and builders—all of whom deal with buildings both residential and otherwise—will always need a reliable company to assist them with their HVAC needs. In decades past, these businesses would have to be reached out to in-person or over the phone, eating up a lot of your time and with a less-than-ideal return on investment. Thankfully, in 2019, digital software platforms can help you target the right businesses from the get-go, saving you time making lists and sorting through different industries.

How technology can help you target businesses and homeowners

Aside from helping you research new customers, digital technologies can also help you attract your target leads more easily. Many digital platforms also integrate with marketing services that assist with getting the word out, so that you don’t have to have ever launched an online marketing campaign to find success attracting new customers. From email marketing tools to mobile apps and even direct mail pieces, companies like Salesgenie are helping pave the way for small and mid-sized companies to make the most of their prospective clients.

It’s 2019, and you should be taking advantage of technology and the internet to help your business run more efficiently and effectively. One way to do that is to harness powerful software solutions that help you discover and attract new leads to your business. For HVAC professionals, these tools can be especially effective, allowing you to filter potential customers based on their homeownership status or the industry their business belongs to. Aside from finding new customers, many platforms are available to help you market to the leads you find, including several integrated solutions.