How to find the trending songs on Instagram

After videos published as Reels were defined as a unique format for this type of media, trending music on Instagram became more exploited. Platform users were challenged to explore creativity in their posts and take advantage of this format if they want to get more engagement.

To improve the reach of profiles within the app, the way is to innovate the way of communicating, as the app is prioritizing videos over images.

Those who produce videos, but don't want to put their own voice as the audio of this content, using trending music on Instagram is a great solution. Do you know how to find them? Check it out below!

In this post you will see:

1. How do trending songs on Instagram help your strategy?
2. Discovering trending songs on Instagram through “Explore”
3. Discovering trending songs on Instagram through Reels
4. How to find out which songs are trending on the Tokboard website?

How do trending songs on Instagram help your strategy?

Listening to music is entertainment for most people, but it can be a source of relaxation, inspiration or concentration. Within a content plan for Instagram, the inclusion of music in publications contributes to building brand identity and positioning in people's minds.

Whether for serious matters or for relaxed posts, the choice of songs that are trending on Instagram can match the message that a brand wants to combine with the needs of its audience.

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Not to mention that this strategy benefits the reach of the profile within Instagram, that is, it allows the appearance in the list of profiles that use certain audio/music. In addition to visibility for people who are not followers of the profile, another benefit is the increased possibility of appearing on Explore (the general page of publications for all platform users).

Discovering trending songs on Instagram through “Explore”

The display and search area for content from different Instagram users, also called Explore, is located on the magnifying glass icon in the lower menu bar of the application. In it we find Feed posts and Reels videos that are suggested by Instagram itself, based on your interactions - likes, comments, shares, followed profiles.

It's from Explore on Instagram that the app also shows the contents that are in evidence on the social network, even if you don't follow them. So keep an eye on these suggestions, as there may be music in a Feed photo or in a Reels of any models (image or video).

How Instagram songs appear in Explore

Found a cool song and want to use it in your Feed or Reel? Just click on her name and then on “Use audio”.

Discovering trending songs on Instagram through Reels

By Reels, there are two options for discovering trending music on Instagram. The first is navigating through the menu of this post format, which is located in the bottom bar of the application. The search is manual, so listen to what is suggested and save the suggestions you like best.

Note that some Reels will come with an up arrow ( ↗) next to the music/audio used in the video. This symbol means that the audio is currently in increasing use and points to a tendency to become viral or popular.

Right arrow indicating high audio on Instagram

The second option to find out which songs are “of the moment” on Instagram is to simulate the creation of a new Reels. Do like this:

1. open the Reels creation screen;
2. click on the musical symbol (♫) in the video editing resource bar;
3. check in the list “For you”, “New releases” or “Original audio” the audios most used by users and the current number of uses.

How to find out which songs are trending on the Tokboard website?

Ordinary users, social media and other digital professionals know that Reels and TikTok have their similarities. It is very common for a style of video to be popular first on TikTok and then spread on Instagram (the famous trends ). It is from these Instagram competitor videos that the most popular songs or audio on the internet are found.

To find out which songs are these, go to the Tokboard website and check out the list of what's at the top of tiktokers ' preferences . If you liked any of them, just copy the name of the song in the Instagram music search bar (it can be through the Story, Reels or Feed sticker ).

Using music on Instagram?

According to the Instagram Help Center, the use of music in the app is encouraged, as long as it does not infringe on the copyright of the audio holders. The guidelines for making free use of this media are:

use small snippets of the songs, as the greater the number of full tracks in the videos, the greater the probability that it will be barred (muted or blocked, for example);

create smaller music clips ( bet on using up to 90 seconds, the current Reels limit );

insert a visual component into the video, as it should not only have recorded audio as its main objective.

See how simple it is to search for and use trending music on Instagram? Use this research to inspire your content creation, adapting what others are doing with these most popular audios. In addition, using popular audios makes the content appear in the list of videos that used it. It's more visibility for your profile and greater chances of generating engagement with users who still don't follow you.

Speaking of audio, have you ever downloaded a story with sound to your cell phone and the video didn't come complete? Learn how to download Instagram Story with music on your cell phone or PC!