How to Create an Effective Brand Identity
BRAND IDENTITY DESIGN FOR BRANDS OF TOMORROW!
You can’t put lipstick on a cow. Your business is no different.
We sometimes force ourselves to "do" business without regard for how we appear or speak.
Most businesses fail at positioning their identity with branding.
What is Brand Identity?
A Brand Identity is a collection of attributes that describe the look and feel of your company or organization. In simple terms, it’s tangible. It can be touched, felt, heard, spoken, and seen.
The attributes refer to all the elements that helps deliver the essence of who you are and what your company does everything from the logo to the website.
In more complex terms, these defining attributes are critical to how your customers attract with your brand and choose you over competitors.
So, how does a brand achieve this?
How can you create a brand identity that not only indicate your values but captures the hearts of your target audience?
When should the Brand Identity process begin?
If you are at any of these milestones, examine starting the brand identity process.
- - For a new business.
- - For a new product.
- - For a brand refresh.
- - For a name change.
- - For company acquisitions.
- - For an integrated brand system.
How to create a brand identity
Your brand identity is an investment. What you create today might look highly different 5-10 years from now.
When getting started on your brand identity, the objective is to create a solid foundation that can expand, elevate, and empower your company.
Follow these 5 steps to help jumpstart your brand identity.
Step 1- Find Your Brand’s Purpose
Brands are not just about a good-looking design. Brands are about purpose.
Why does your brand exist? What are you hoping to achieve?
Exploring your purpose will help you discover key values that can help shape and change your identity.
You are either a purple cow or you are not, according to marketer Seth Godin. You are either remarkable or invisible. But to be truly incredible, you must also be inspirational.
Step 2: Build Your Brand Goals with Audience Research
It is difficult to avoid focusing on your own needs and desires when developing your company's brand. But, let & face it, your brand would be meaningless without your audience.
Your audience is who your brand is for, so having a captivating identity that aligns with their needs is just as, if not more important than your individual brand goals.
When creating a brand, aligning your business objective to your target market is essential.
What would appeal to them? What visual elements and brand voice would they use? A compelling brand can instantly position you for success.
Step 3: Audit Your Brand, Analyze Your Competitors
To know where you need to go, start by value where your competitors currently are. Start with a brand analysis. A brand analysis should decide what is important for growth and analyze how the product or service is recognized by the consumer.
The Brand Analysis describes and rates the current state of a brand and its effectiveness in achieving your business goals. Throughout this analysis, you will find recommendations to help you reach your goals. You will discover marketing suggestions for the next steps to bridge the gap between current and desired marketing efforts.
Moreover, you can perform a competitor analysis to help get a good idea of the business landscape.
Examine your competitor's websites, advertising, social media platforms, and SEO (SEO). Examine any portfolio used by your competitor to market, communicate, or share information with consumers. Use this information to help you differentiate yourself and compete.
Completing a SWOT Analysis can also assist you in understanding your current branding position and how to develop your strategy. SWOT (Strengths, Weaknesses, Opportunities, and Threats) is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats.
Step 4: Create a Brand Strategy
A brand strategy describes how all of the behaviors, actions, and communications are coordinated. A brand strategy contributes to the vision and emerges from the company culture.
Your brand strategy should aim to define your brand's voice and persona while also supporting your company's mission and values. It will govern how your company shares its brand and communicates with the public. The public includes not only your customers, but also your employees, vendors, prospects, and competitors.
Use the analyze gathered in step one to determine how people perceive your brand. You should also consider how your company's brand is perceived internally. Both outcomes will assist you in understanding how your brand is currently perceived.
Using this information, you should be able to develop a detailed plan that outlines clearly what your brand’s philosophies and value propositions are and how you want to show that to the public.
Step 5: Clarify Your Messaging
The great brands speak with a distinct voice. Good & great messaging should be memorable, identifiable on the customer.
Many businesses pour a lot of nonsense into their brand and marketing. However, when you are perplexed, you lose. A well-planned messaging strategy provides potential customers with a thorough understanding of your company's products and services. It demonstrates the value that your company has to offer by demonstrating how it can solve a specific problem.
To bring good clarity to your organization, you should use storytelling to help enhance your business.
Try using the StoryBrand Framework to change the way you communicate with your customers.
Conclusion
Are you looking for the finest brand identity design company? Master Infotech has got you covered. A positive feeling emerges from a good business. Keep an eye out for stories that your friends, acquaintances, and other business people want to share.
About the Creator
Masterinfotech
Master Infotech is an IT services company. We provide IT services such as Web Design and Development, Mobile App, UI UX design, E-commerce & Digital Marketing.
For more information contact us:+91 74000 18000
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