How Important Is Your Sender Reputation?

The success of your email campaign depends on many factors including your sender reputation. Basically, your sender reputation is the score or rate of your email deliverability. If you have a high bounce rate and numerous spam complaints, your sender reputation will decrease. Hence, if you have a poor sender reputation, you are not likely to achieve your campaign goal—which is to deliver your message to your prospects successfully.

There are many factors that affect your sender reputation which you need to keep an eye on. These include the number of emails you send, the number of recipients who marked your emails as spams, how often your emails hit spam traps, how many of your emails bounce back, the number of recipients who open, forward and reply to your emails, and how many of them unsubscribe from your email list. It may be disheartening to see how your time and effort results in a low sender reputation but if you will recognize how important sender reputation is and know how you can take good care of it; all your email campaigns will become successful.

Why You Need a Good Sender Reputation

Apparently, a good sender reputation has a positive impact on your email campaign. If you can reach the inboxes of most of your recipients, your email has a higher chance of being read. Not all your prospects may be interested in your email but if your message is still in their inbox, there’s still a chance of them reading your message in the future. If they click the link in your email, your click-through rate will improve, which also helps you increase brand awareness and turn prospects into customers.

Taking good care of your sender reputation is a part of getting your email deliverability on the right track, so its continuous maintenance is essential. In email marketing, the face of your brand relies on your sender reputation and if you have a negative one, your prospects will seek out other options, leaving all your emails behind.

How to Take Care of Your Sender Reputation

If you have a poor sender reputation, there are many ways you can improve them. Here are some tips on how you can take care of your sender reputation for good.

Use a safe email list.

Free your email list from invalid and inactive addresses to make sure you only get the right addresses that currently work. To do this, make good use of an email verification tool to keep your list up to date. Don’t wait for a year to verify your email list but do it occasionally, to prevent your emails from bouncing back.

Use an email verification API to protect your list.

While an email verification tool helps you verify addresses, an email verification API can protect irrelevant addresses from joining your email list. This tool can track abused, misspelled and temporary email addresses, helping you clean your email list and giving you a good sender reputation.

Don’t send too many emails at once.

Sending emails at once can save a lot of time but it won’t do any good to your sender reputation. When you do this, the blacklists are alerted and if you are on a blackmail list, your email is instantly rejected. Therefore, it is better to send your emails in batches to warm up your IP and avoid being blacklisted.

Keep track of your email deliverability.

Sending emails to the correct addresses does not guarantee successful and effective email deliverability. You need to check your bounce rates regularly and keep track of your response rates. It is not enough that your email reaches your prospects’ inboxes, but it is also important to get responses from them.

Use the double opt-in subscription method.

If you want to maintain good email hygiene, the double opt-in subscription method is the key. This will help reduce hard bounces and improve the quality of your email list. This works by asking your subscribers to confirm an email from you and when they don’t see your message in their inbox, they will check it on their spam folder. Most of them will move your message out of spam so your future messages will go directly to their inbox. This method can also help you improve engagement as it generates more clicks, and fewer unsubscribes.

Send engaging, personalized content.

Your bounce rates, your click-through rates, and spam complaints are all important factors that have a great impact on your sender reputation. While keeping track of them, you also need to focus on the content you are sending to your prospects and customers. You may have a clean email list and successful email deliverability but if your content is not good, you are not likely to get more subscribers. Make sure to only send engaging and personalized content to increase your click-through rates and have a better sender reputation.