Hiring a Digital Marketing Agency

Marketing is a necessary component of running a successful business. Outsourcing can be useful as agencies have the expertise that you may not. Here are some things to know before you consider hiring a digital marketing agency to ensure you know you are choosing the right one for your business…

Do they have Client Evidence?

When you first begin to look around for digital marketing agencies, you need to make sure they are capable of getting results and have a history of clients. They should have a dedicated page for clients like this one here. Have a look and see if they have any case studies relating to your business industry. Sometimes it can be reassuring to see similar industry work to gain more trust in an agency. Remember to carefully analyse the statistics, are they recent or from a while back? Do they have a significant increase in the marketing objective that you want to increase?

Research the Agency

Before working with any company, not specifically digital marketing agencies, you need to do some research into who they are, their morals and ethos. If a company has a bad reputation or something you don’t agree with that you find when reading their website content, then you probably should avoid them. It is always best to find an agency that is motivated to put you first and drive those results you desire. Have a look at their customer reviews and study each one carefully, some digital marketing agencies have client testimonials on their sites where you can see what people have said about working with them.

Think of Your Marketing Objectives

A digital marketing agency can advise you on what sort of things you should look to grow and increase, but at the end of the day it all comes down to you. Before you contact an agency, make sure you know and have a firm belief of what your KPIs are and a roadmap to what you aim to achieve. A marketing plan with no meaning or goals is not a plan at all.

What is their Pricing System

Many agencies will price dependent upon the project, hours or service you are wanting from them. Don’t ever rush into signing a contract for digital marketing until you have had a few different quotes that allow you to compare prices. Sometimes it isn’t always about who is the cheapest but who is price efficient with the best look. All of the above factors should come into place when comparing prices, not just the price.

What to Ask

We know you may not always ask everything you wish to at initial consultations, so we have decided to list the most important questions that you should try to ask when speaking to a digital marketing agency about possibly hiring them to take over your digital strategy.

• What do you think is the main focus area of our marketing that needs work?

• How could you help me achieve this and within what time frame?

• Can you promise any results?

• How do you price?

• Are there any other suggestions you have for my business’ digital marketing?

• Can I expect a long-term working relationship with your agency?

We hoped all of the above pointers have helped you or will assist you in the future if you ever decide to work with a digital agency. These agencies will have people who specialise in SEO, PPC, CRO, analytics, content and social media so they are experienced and competent to take on tough clients. Some will offer incentives such as free SEO site audits to evaluate your current standings and the health of your website, which can be really useful in revising your current digital marketing plan and goals. If you’re willing to outsource, make sure you find the perfect agency!