Herbal Tea Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast | Growth Market Reports

The global herbal tea market is anticipated to expand at a substantial CAGR during the forecast period, between 2020 and 2027.Herbal tea is a brew of a variety of edible roots, fruits, leaves, and flowers of non-tea plants. It is usually referred as tisanes in Europe and few other counties around the world. Since, herbal tea is not derived from the Camellia sinensis plant; it is not essentially a true tea. Conversely, it is emerging as a new trend with the rise in health consciousness among people.

Market Trends, Drivers, Restraints, and Opportunities:

• In the past, herbal blends were used for their competence to raise spiritual awareness and enable consumers to gain physical benefits. However, consumers started drinking herbal tea merely for its taste and aroma. This, in turn, drives the market.
• Surge in population and rise in disposable income are some factors driving the herbal tea market.
• Higher cost of herbal tea than their substitutes such as normal tea, juices, and coffee hampers the growth of the market.
• The herbal tea market has been hampered due to the COVID-19, which has disturbed the supply chain and manufacturing activities.
• Fluctuations in prices of raw material of herbal tea are likely to impede the market.
• Rising awareness and health consciousness among people are expected to boost the market growth during the forecast period.

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Herbal Tea Market Segment Insights:

Green tea segment to account for dominant share of the market

On the basis of types, the market can be segregated into green tea, black tea, and yellow tea. The green tea segment accounts for a large share of the market, as it is the considered to be a healthy beverage. Green tea is rich in polyphenols that reduce inflammation and help fight cancer.

Lemongrass segment accounts for major market share

Based on flavors, the herbal tea market can be classified as chamomile, peppermint, lemongrass, ginger, hibiscus, fruits, and others. The lemongrass segment accounted for a large share of the market and is anticipated to expand during the forecast period.

Tea bags segment accounts for a dominant share of the market

In terms of forms, the herbal tea market can be bifurcated into tea bags and loose leaf. The tea bags segment accounted a large share of the market and is anticipated to expand during the forecast period, as it is convenient and easy to use.

Online retail segment dominates the market

On the basis of distribution channels, the market can be fragmented into supermarket/hypermarkets, specialty stores, convenience stores, online retail, and others. The online retail segment accounts for a large share of the market and is anticipated to grow during the forecast period, as websites provide discounts and an array of flavors to choose from.

Regional Outlook

Based on regions, the global herbal tea market can be split into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. Asia Pacific accounts for a large share of the market, as people are inclined toward herbal food &beverages. The market in Europe is anticipated to expand at a rapid pace during the in forecast period as there is increase in the health consciousness among people.

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Competitive Landscape

Key players in the herbal tea market include Tata Global Beverages Limited, Unilever PLC, Organic India Pvt. Ltd., The Hain Celestial Group, Inc., Associated British Foods PLC, Barry's Tea, ApeejaySurrendra Group, Dilmah Ceylon Tea Company PLC, Harney &Sons, and Adagio Tea. Mergers & acquisitions, collaborations, agreements, and partnerships are some growth strategies adopted by these players to strengthen their geographical presence.

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