Guide About Online Marketing Strategy for Startup

So how does one identify the genuine from the counterfeit without having to learn it the hard way and experiencing it first hand to know.

Transparency: Any online business has to have a web presence that is as sound as a conventional brick and mortar business. Prior to conducting any transactions with a relatively unknown online company you need to get the facts and figures in place by looking for contact details and location of the business establishment. It needs to have a definite physical presence at the address that is mentioned at the website and not be elsewhere.

Guarantee: This is applicable for local merchandising outlets as you will rarely if ever get any on the Internet. In the event of going in for an online purchase you must see if there is a warranty claim that accompanies the product you are about to buy. For Internet service providers there is a very slim margin of being compensated for the work carried out or services rendered.

However, the Internet is not all about gloom and despair for novice business entrepreneurs, if just a little bit of caution is taken when indulging in online marketing. All it requires is for one to be watchful and alert of what is offered and not to get carried away with bogus promises that you know are untrue but are willing to risk to make quick benefits. Remember there is no such thing as a free meal!

Explain Types of online marketing to generate traffic

Search Engine Marketing (SEM): This is one of the most efficient online advertising strategies which are used to optimize an online business effectively. This strategy works in collaboration with SEO and is offered generally as a combined package deal for businesses of all sizes.

Pay per click: PPC or pay-per-click method is one of the most popular techniques used by online businesses to increase volumes of traffic to a site. The benefit here is that a vendor does not have to pay for advertising or for online advertisements, but only incurs a charge when an online user clicks on the company’s link or icon.

Banners: Before the introduction of SEM this was one of the most preferred and a popular mode of Internet marketing but thereafter has diminished, though it is still considered to play an important part.

Email: A form of advertising that has been around since the early days of the Net and which still enjoys a decent measure of success is Email marketing. This involves sending mailers, newsletters etc.

Whenever we go to shop for any product most of us experience a mental flash of an associated ad or commercial that we might have seen on television. How does this happen? The answer lies in the fact that all businesses’ use branding as a technique for helping customers to identify and recall the company’s name and products and services. That is why using branding signals form an essential part of any SEO strategy.

 Visual: Branding relies upon stimulating human senses and in particular that of sight. The most effective way to achieve this is through the creation of a logo or emblem that is representative of the company or business it reflects. In this colors play a crucial role especially those of red, blue, orange, yellow and green. For this an eye-catching logo which will remain fixed in the memory of clients, needs to be created which they will recall whenever they plan to go out and make a purchase.

 Audio: This is another one of the five human senses that is capitalized on by companies when creating brand recognition. A video can be created with sound bytes that are incorporated within it and describe the products and services on offer. There are some individuals who are classified as aural learners and having a video presentation that talks about the products and services on offer is a good way of striking a chord with them when they go to purchase.

 Brand recognition: The technique in which branding works is that they create a distinct identity in two ways. Firstly the information that those prospective consumers would have picked up would relate to a name or logo. It also leaves a lasting impression on the mind that the brand in question offers quality and the customer identifies with it at an emotional level. Learning takes place in a variety of ways and branding goes a long way to reinforce it.

Marketing gurus and experts have realized that tapping into the human memory through the use of brand creation and recognition is a sure formula for success. This serves as an effective strategy to draw in customers by appealing to their emotional responses through use of some of the human sensory perceptions. This has been taken further by SEO experts who realize the value of brand signals which can help a business or a website to increase its online traffic and overall profitability.