Google Admob

What is Google AdMob?

What most of us know is the google search engine which almost everybody uses.

But actually, Google is a company that has several product ,Google search engine is only one of these products others include: Google mail(Gmail),Google voice search, Google chrome browser,Google play, Google AdMob, etc.

Google AdMob is a platform that allows Application owners and Applications developers to earn by advertising for Google.

These companies includes National and International, Examples of companies includes Arik airline, Amazon, Microsoft, etc. Now Google can’t do all the work themselves so they pay Application owners and developers for permission to advertise on their various Applications.

Most times when you download an application from App Store or Play store depending on your device(IOS or ANDROID) you see adverts on them, That Google AdMob the amazing thing is that the owner of the Application is being paid for the activity.

Here is a brief history of AdMob:

AdMob is a mobile advertising subsidiary of Google, originally founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006, while Hamoui was in business school at Wharton School. The company is based in Mountain View, California. In November 2009, it was acquired by Google for $750 million. The acquisition was completed on May 27, 2010. Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google. Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising options for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone and all standard mobile web browsers.

On May 16, 2013, Google announced a rebuild of the AdMob platform at their 2013 using technology from their other platforms like AdSense with the goal of helping app developers to build their business.

Google AdMob makes it easy for developers to earn money from their mobile apps with high-quality ads. AdMob maximizes the value of every impression by combining global advertiser demand, innovative ad formats, and advanced app monetization technology.

How AdMob work:

Ads are created and paid for by advertisers who want to promote their products or services to app users. Once you create space for ads in your app, AdMob works with advertisers who pay to show ads that are relevant to your users. As one of the largest global ad networks, AdMob works with millions of advertisers who compete for ad space in your app, from the largest global brands to the hottest new direct-to-consumer start-ups. That means more demand, more relevant ads for your users, and more revenue for you.

What is the advantage of AdMob?

AdMob helps maximize revenue with more advertiser demand that helps drive high CPMs and fill rates globally. As a proven platform, our goal is not only to empower you to build sustainable revenue streams, but also to make your job easier with simple, yet powerful tools.

Here is how they help developers grow there business;

•Engaging their users: Innovative ad formats like rewarded and native ads help balance user experience with monetization to keep users happy and engaged.

•Protect your brand: Strong advertising policies, publisher controls, and comprehensive ad reviews help you control the types of ads you display on your app to keep your brand safe.

•Automate tasks: Use our automated tools to take care of the daily tasks – and free up your time to focus on building the best apps.

•Mediation: AdMob’s mediation platform helps developers set up, manage, and optimize multiple mobile ad networks. Working with multiple advertising sources creates competition for your ad inventory, which helps you earn more.

Start now to monetize your mobile applications and grow your business with Google AdMob today.