Food Digital Marketing Strategies - Most Delicious Opportunities for 2021 -Digital Marketing Company Coimbatore

Food Digital Marketing Strategies - Most Delicious Opportunities for 2021 

If you are in the food business and still not online, you are losing a large slice of revenue and even going to find it difficult to keep your doors open for a long time. With the huge increase in online orders and contactless delivery which is going to stay here even after the pandemic, having an online presence has become a must even if you are a local brand.  

Let’s see the starters. What are your plans to increase the customer base? 

What are you going to do to keep your customers coming back for more? 

How are you going to beat the competition?

Do you have any ties with other supply or delivery networks?

There are more on the menu. Well, food digital marketing is the only chef that can serve all these purposes. 

In this article we will help you to sort out some ‘powerful food digital marketing strategies’ to attract customers and eventually increase sales. 

Go for a sizzling website 

Invest in an inviting website to start with. According to a recent Constant Contact/Single Platform survey 

“75% of consumers choose a restaurant based on search results.” 

A website can help your food business to: 

1. Improve brand image & trust 

2. Build a strong online presence 

3. Increase loyalty  

4. Make reviews more legitimate 

5. Keep your guests informed 

6. Send messages about discounts & offers 

Ezio, one of the top food digital marketing companies in India, can dish out optimized websites to attract all eyeballs with mouth-watering photos and videos of your delicious food to stimulate impulsive orders. We make sure that the websites can be accessed from all types of devices. The call-to-action buttons will be added to be easily handled from all sizes of screens, especially smart phones. 

We will have everything placed on the plate right from online menus, ordering in, booking tables, takeaways, and sharing the tasty experience. We cover you right from designing to hosting and of course offer life-long support.  

Call us to discuss the ingredients of an inspiring website customized to your needs.  

SEO to get found easily 

It is not enough that you have a website, your customers should be able to find you. With fast-evolving technology and increased screen-time, “restaurants near me” has become one of the most popular searches. Your customers go through a lot of online menus and scroll through many reviews before placing an order. 

What should you do?  Yes, you guessed it right. Shout it from the rooftop. Technically, it means that you should do some SEO to rank high in the search engines. Why should you do SEO?  

• To boost your ranking 

• To generate more credible leads 

• To drive in valuable organic traffic 

We at Ezio, put you at the top of the game with topnotch SEO strategies. 

To put it in a nutshell, we audit your site for free using our Site Audit Tool, pick out errors that pull your site down and fix them to rank high. We cook up powerful SEO plans that include thorough research on keywords, building high quality backlinks, fixing broken links, reducing the bounce rate by increasing the page loading speed, taking care of on & off page and technical SEO, security, accessibility and optimizing the content and visuals.

Show off smartly in Social Media  

Using social media is the ideal way of restaurant marketing to grow your reach but posting randomly without a strategic plan will not produce the expected results. Take the help of Ezio, one of the best food digital marketing companies in India.  

Whether your food brand is big or small we create a strong online presence with captivating posts that have images, photos, and videos of your restaurant, people eating at your restaurant, cooking delicious dishes, behind the scenes, events organized and other facts to grow the fan base. Plus, we generate engaging content like how people found your restaurant and their favorite food, and testimonials. 

We also promote seasonal menu items and special dishes and special stories on a particular dish. Additionally, we conduct surveys, collect feedback, and share fun facts. We measure the metrics and revamp the strategies to generate the expected effect.  

Campaign management with PPC 

Paid advertisements are a fantastic way to generate leads, to conduct surveys and to drive more revenue. You place the ad but pay only when the user clicks on it, and so it is an efficient way to reach targeted audiences. Ezio puts together some clever strategies to gear up the revenue of our clients.  

Geo-targeting the hungry audience close to your food point will ensure not to waste the ad on audience who are too far away to convert. We will improve your visibility and attract more customers. With data-driven strategies we provide high ROI and increased revenue. 

Mobile marketing that drives growth 

When you own a food business only these three things are on your plate: brand building, attracting customers and making them keep coming back. Mobile marketing helps to achieve these goals. It allows you to connect with your customers through text messages, video content, search ads, banners, and emails.  

The advantages of mobile marketing: 

1. Low cost  

2. Better & broader reach 

3. Easy access & tracking 

4. Reviews & ratings 

5. Building customer relationship 

Send out Emails 

Email marketing is the most efficient and low-cost way to reach segmented audiences, to promote sales and intimate seasonal offers. Ezio can be your reliable partner in designing email marketing campaigns with increased open rates and click-through rates. Keep your customers informed with personalized information.

You can add recipes and videos to engage the consumers.  Plus, interactive engagements like asking people to share their own recipes and experiences with your food and conducting surveys and contests can help in keeping the consumers tied to your restaurant chain. 

Communicate to your potential consumers by sending mail about discounts, seasonal offers, special slashes, events, holiday and festival messages, new additions and more. Emails reach instantly and simultaneously thousands of people and at the least cost.  

Monitor your Facebook & Instagram Presence 

The best way to promote your food brand online would be Facebook and Instagram. Foodie photos immediately catch the hungry eyes, and you can keep posting just anything you want to convey to your consumer’s right from the opening hours, menus, price ranges, loyalty programs, exclusive offers, time of online delivery and more. 

The instant likes, shares and comments are real-time social proofs that will promote your business to a great extent. Instagram allows you to play around with your brand identity with visual content and hash tags. With pictures of nature, people cooking, and farming you can impress the consumers indirectly indicating that your food is all natural and healthy.  

You can contact our expert team for more ideas about successful Facebook ad campaigns that will drive digital traffic, surge popularity and skyrocket your revenue.  

Keep your Videos short and yummy

“76% of adults surveyed say they’ve made a purchase after watching a marketing video.” 

You got the message, right? Shoot anything and show it to the foodies. Take interviews with your chef, show the making of a delicious dish, share tasty meal ideas, tell your story, whatever. But remember to keep them short, sweet, colorful, and tempting to convert passive traffic. Video marketing can do all this:  

• Increase awareness 

• Promote the menu 

• Improve real-time visits 

• Increase online orders 

Create food blogs 

Slipping your printed menus under the door will not cut it anymore. Write about anything that is relevant to what you offer and to your customers. It can help organic search and can function as an alternative form of generating branding messages. 

You can link your blogs to community events, influencers, local festivals, chefs, trade events, charity events, cooking shows, and food writers. Write blogs that promote health and weight loss. Write about farms, breweries, wineries, and suppliers. Put anything related to food in your blogs to drive in more traffic.  

Feedback, Surveys, Ratings and Reviews 

Reviews are a kind of free advertisement. They enhance the chances of your brand being discovered by others. The more positive reviews the more you can build brand trust. Positive reviews can help to stand out from the crowd and to gain more customers.

Good ratings from frequent visitors will encourage people who want to experiment with new places and menus.  Whether you are revamping your menu or hiring a new chef, customer feedback is significant. Addressing negative feedback, understanding the customers’ pain points, and trying to resolve them will increase brand reputation. They enhance close customer relations and improve your business.  

Surveys conducted now and then will help in recreating your menus, improving the service and picking and eliminating all the frozen strategies out of your plate.  

The Takeaway 

Like you invent delicious recipes Ezio also cooks up innovative and effective food digital marketing strategies to make your brand a common ingredient in people’s minds. #SwimAgainstTheTide is our secret sauce. We create hot campaigns to promote your brand, spice up positive reviews, increase fan base and target hungry stomachs until they turn as your loyal customers. Order now a steaming hot food digital marketing service. Not sure which one to choose? Ask for help. Our digital chefs are ready to serve at any moment.  

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