Emerging Tech in the Hospitality Industry
Staying up to date on the latest tech trends will help hospitality experts stand out this year.
Due to the sector’s competitive nature, it’s essential that you keep track of the latest technology trends in the hospitality industry. With the help of technology, businesses can lower their costs, improve their processes, and increase their revenue generation potential. This article will discuss some of the latest tech trends impacting the hospitality industry in 2023.
Contactless Pay
The various advantages of contactless payments have made them a prominent technology trend within the hotel, restaurant, and cafe industries. Aside from being faster, contactless payments can also improve the customer experience of these establishments.
Mobile contactless payments still work even if customers’ wallets or credit cards have been stolen or lost. COVID continues to affect the way people interact with each other, which makes contactless payments an ideal solution to reduce human contact.
Chatbots
Although chatbots have been around for a while, the importance of this technology is still growing due to how customers prefer to receive quick answers to their questions at any time of the day. Since restaurants and hotels often have to deal with customer queries in different time zones, having the right staff members is very important.
A chatbot can answer questions that customers typically ask without requiring human intervention. In more advanced scenarios, it can collect information from the customer, which would then be passed on to a staff member.
Voice Tech
Due to the increasing popularity of voice search in the hospitality industry, it is essential that you take the necessary steps to capitalize on this technology. One of the most critical steps you can take is to ensure that your website and booking engine are designed to work seamlessly with this new technology.
There is a growing demand for voice control in specific settings, such as hotels, restaurants, and cafes. This could include using smart speakers in the room to control various devices and the automation of in-room tasks in restaurants and cafes.
Recognition Devices
One of the most promising future tech trends is recognition, and its potential in the hospitality industry is immense. With biometrics, which can be used for various authentication methods, hotels can now implement a new era of seamless transactions.
Imagine if a hotel had a biometric system that could be used to unlock its rooms; this would also be used for check-in and payment processing. In the future, these systems could allow seamless transactions by allowing customers to make purchases with their touch.
About Jon Farzam
Jon Farzam is the Vice President of The Shore Hotel, a family-operated and earth-friendly boutique hotel based in Santa Monica, California. While his family has been in the hospitality business for years, his decision to stay in the industry is based on his love for the team effort it takes to create an incredible guest experience. Jon possesses a Bachelors of Science in Hospitality Management, where he serves on the Alumni Board and is a member of the International Hospitality and Tourism Management Honor Society.
Jon Farzam is grateful to be part of a team. He often finds himself inspired by his employees and the lives they lead. As such, he is a big proponent of work/life balance, both in his own life and in the lives of those he employs. Jon understands that someone’s professional and personal life are inextricably linked, no matter what you do. He encourages a healthy work and life balance as it ensures his employees bring their A-game both in and out of work.
When it comes to his personal life, Jon looks for ways to foster his calm demeanor. To find catharsis, he can often be found traveling, in a match on the tennis court, mountain biking in the stunning California hills, or racing cars. Jon Farzam is also a passionate philanthropist and is active within many causes including the Surf Bus Foundation, a local organization that hosts bus trips for inner city kids to visit the beach—many of which have never even seen the ocean.
About the Creator
Jon Farzam
Jon Farzam and his team at The Shore Hotel are committed to providing an eco-conscious yet luxury experience for every guest.
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