Ecommerce Website Development Trends and Guidelines | aTeam Soft Solutions

The unprecedented Coronavirus Pandemic has resulted in tremendous unpredictable changes, and for better or worse, no industry has gone unaffected or untouched due to its impact. This, of course, includes eCommerce business. The world flipped and was forced online, almost overnight, E-Commerce and digital channels critical for brands to survive in the market. And the businesses who had yet to adapt to eCommerce were forced to do so because of the risk of closing forever. Companies have or are shifting in a variety of ways to meet the demands of their customers.

There has been a 129% growth in U.S & Canadian eCommerce and 146% growth in all online retail orders. In February, the online conversion rates increased by 8.8%. Over 72% of customers are now using mobile devices to purchase online. Groceries, apparel, entertainment etc. have seen immense revenue growth and are probably on their way to replace store or mall visits, at least until the vaccine is available. Companies are putting extra efforts to make the customer experience better. This makes it the right time for innovation as the market conditions are ideal for fast-tracking, testing and launching new mobile apps, websites and touch points across multiple platforms.

Looking at the statistics and the revenue generated from eCommerce, it is certain that retail will never be the same again. Why? The consumer behaviour and the sentiment behind the change, across many countries, seems to be the same. Customers have shifted to online platforms and

the shift back to normal shopping may not be the same as new habits are pasted into the minds of consumers.

For the business without a digital strategy in place, this is a great opportunity to get out there, become more flexible and lay the foundations of eCommerce development and further strategies by getting the right development partner and discussing how your company can provide value to the customers when the physical store is not open!

While working on eCommerce Development for your Business, there are some practices that you should keep in mind, which will help get the results out. These are the 5 things you should consider –

Responsive Design

57% of the traffic comes from mobile devices, which makes it essential to use a design which is mobile-friendly and is responsive. A responsive design will make the website accessible on multiple platforms, i.e. mobiles and desktops. Find the design that best suits your business needs, makes it usable for your customers and enhance the online sale!

Right eCommerce Platform Selection

The right eCommerce platform will give more flexibility, scalability and expandability to the customers of the industries. Hence, it is essential to choose the correct platform. There are numerous platforms available, with the right development partner, guidance and selecting of the right eCommerce platform, brands can achieve efficiently their business objectives.

Web Optimization

To convert your visitors into consumers, you can include various strategies and tactics of web optimization. When the design is responsive, the website automatically works well but to convert your visitors into consumers. You can use persuasive copywriting while showcasing the products and their descriptions. Besides this, the colour scheme, theme, images are also essential to highlight the products and strike the visitors.

Stellar Customer Experience

Customer experience is projected to overtake price and product as the primary brand differentiator for sales, which makes it essential to focus on providing excellent customer experience across all touchpoints. Providing them with a mandatory Check-out option, easy navigation, good website speed, user-generated content and also a FAQs page!

Site Security – As customers provide personal information such as bank details, address, mobile number etc., while shopping on eCommerce sites, it is imperative to ensure the security of the website, with a secure socket layer to encrypt all the information stored on the site. These websites need a secure transaction gateway alongside data security.