Creating an effective advertisement headline

There is no denying that the headline determines the success of an advertisement. The title should entice the reader to continue reading the advertisement. When choosing a title for an advertisement, the headline should be simple and include several crucial elements.

The headline should grab the reader's attention right away. The words in the headlines should serve as advertisement tags. It should say everything about the next topic. If a business is selling reasonably priced furniture, the headline of their advertisement should read "Durable furniture for less money." This headline will attract the correct customers who are looking for both sturdy and affordable furniture. If the target audience is interested in decorating their home with gorgeous furniture but isn't concerned about the cost to get the desired look, the headline may be "Change how your house looks with our oriental furniture."Anything other than the prospects should not be included in the headline. If both men and women can use a product, both of them should be referred to in the title, missing out even one of the category is like losing a huge number of potential customers.

The title should be instant product seller. According to a research, five times more readers read just the headline when compared to those who read the complete advertisement. So the investment is of no use, if the title isnt good enough to sell the product. There can be a possibility that the content of the ad isnt strong enough. All the harm can be undone by having a powerful headline.

The headline should be centered on the product and not the company that is selling the product. The customers interest should be reflected and he should feel that he is directly addressed. Start with you and not we. So if the client specified on mentioning the companys name, dont start the sentence with it. For example, instead of writing Tylenol solution for sever cold , write Got sever cold? Try Tylenol. Never forget to mention the name of the product in the headline. The product name should be of top priority.

A snapshot of the benefits of the product should be given in the headline. This is an important quality of a well-phrased headline. The customers look out for advantages when he thinks of buying a product. Keywords like whiter teeth, nutritious cereals, or miraculous growth should be incorporated in the title.

If inculcating all these factors have made the headline long, it should be remembered to write the product advantages in bold. If a visual is placed in the advertisement, it will be a good complement. As a picture speak thousand words. But care should be taken that the headline should say some part of the story and the visual should say the rest. Dont repeat the headline or the picture.

Too much of cleverness should not be applied to design a headline. There are nearly five hundred advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them. He will be able to classify between a false heading and a genuine heading. No false promises or information should be included in the headline. Over smart headlines are good for award competitions, but dont really work with the savvy customers.

The headline should give out a positive feeling to the reader. Negativity should be totally excluded as it not only creates a negative impression but the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a negative meaning of the message being delivered. Confidence should be reflected in the headline. Dont include any doubtful words like if and but. Conditional phrases are a strict no. The sentence should be in present tense, instead of past or future.