The holiday season is regarded as retailers’ most profitable time of year. According to studies, the Holiday quarter would have contributed 25% of total sales if the entire year had been divided equally. To maintain a smooth operation, store owners should follow these tips to manage their stores properly.
During the holiday season, warehouses are under tremendous pressure to fulfill orders. This process is time-consuming and labor-intensive, and it can get very stressful if the company cannot keep up with the demand. If you’re struggling with the market, it’s time to consider implementing automation.
Point-of-sale systems allow businesses to automate specific tasks, such as inventory control. They can also handle delivery requests and payment processing. This powerful tool can help them fulfill orders during the holiday season.
Smart Supply Decisions
The decisions made throughout the holiday season can affect a business’s success or failure. It’s also essential for retailers to analyze the factors that can influence their forecasts. Doing so can help prevent costly errors such as overstock or under-stocking.
Don’t leave it until the last minute to implement marketing strategies for the holiday season. If you’re planning on doing it on your own, give yourself a month to get it done. Other companies might require longer turnaround times.
In addition, consumers no longer casually visit stores. Instead, they start their shopping experience online through their smart devices and laptops. You can reach out to your loyalty program members via newsletters with exclusive events and promotions.
Train New Employees
Many retailers hire seasonal workers to handle the heavy traffic that comes with the holiday season. Although these individuals may not work for you in the long run, your store will still benefit from their services. In addition to being a part of the holiday operation, your temporary employees must also be trained to perform their duties efficiently.
Evaluate Sales Trends
Data collected over the past several months can help retailers identify which products will be most popular during the holiday season. However, it’s also essential to remember that external factors such as the weather and the pandemic can affect their sales.
ABOUT CHRIS BUCKNER
Even though he now resides in New York City, Chris Buckner is a proud son of Knoxville, Tennessee. After graduating high school, Chris attended the University of Tennessee-Knoxville, where he received his Bachelor of Arts in Communications and Public Relations. Known colloquially as Tennessee’s university, UT started as a small college in 1794 but has since grown to become the state’s flagship university and top public research facility state-wide. In addition to its impressive curriculum, the school boasts 225 years of volunteerism, both within Tennessee and around the world. The university’s space and agricultural institutes have a long history of educating residents and visitors and making a difference in people’s lives via research and engagement projects.
After graduating from college, Chris spent a few years traveling and deciding which career path to take. Being a natural writer, Chris spent years as a columnist for Metropulse, an Association of Alternative Newsmedia (AAN) member. As an outspoken activist from an early age, Chris gravitated toward this medium to promote alternative journalism through advocacy and education. Publications within AAN are recognized for their regional focus on arts and culture, objectivity in news reporting, tolerance for social and individual freedoms, and eagerness to cover subjects and areas that many mainstream media outlets ignore. Chris showcased local artists in his weekly lifestyle column, where he shared museum exhibition experiences and helped promote upcoming bands.
A natural-born extrovert, Chris Buckner has always been a perfect fit for the sales industry. He has flourished in the retail sector for over two decades. Prior to moving to New York, Chris honed his customer service skills at Three Rivers Market in Knoxville, a food co-op that sustained the Knoxville region and empowered its residents.
As a showroom manager for Crate and Barrel, Chris led $1.5 million in sales in the New York City flagship location and was ranked #1 in sales for his region and #2 for the company as a whole. As the Store Manager at Jonathan Adler Enterprises’ Washington, D.C. branch, Chris capitalized on Georgetown’s vibrant and commercial center by joining the Georgetown Business Improvement District (BID). Chris attended community activities and raised community awareness while increasing his network