China markets continues to grow after lockdown

Although recently affected by the epidemic, but China to attract foreign investment magnetism does not diminish. Shanghai Securities News reporter recently found in his visit, including Xunshan, Siemens Healthcare, L'Oreal and other leading foreign companies recently move a lot, new stores, investment increase, new projects landed ...... foreign capital have taken action to show confidence and determination in China.

　　Meanwhile, as an important window and link to the domestic and international double cycle, the Fifth China International Import Expo is progressing steadily according to the original plan and will be held offline in Shanghai in November, and all work is progressing smoothly. At present, the contracted area of the enterprise commercial exhibition has reached more than 75% of the planned area, and the number of the world's top 500 and industry leading enterprises has exceeded 250.

　　With the "relaunch" of Shanghai, the Shanghai Jing'an Grand Rongcheng shopping mall regained its usual popularity over the weekend. Since June 6, Uniqlo stores in Shanghai have resumed full operation one after another, with summer technology series and 100 new products listed in 100 colors, actively participating in the restoration of Shanghai's business.

　　To steadily help the national consumer life recovery, UNIQLO plans to open another 20 new stores in June, covering Yunnan, Sichuan, Anhui, Zhejiang and other provinces. Among them, UNIQLO will debut new stores in cities such as Shengzhou, Yueqing and Yongkang in Zhejiang, Huainan in Anhui and Jingmen in Hubei. UNIQLO Shanghai Baoshan Riyueiguang store and Shanghai Zhonggeng Wandering City store are scheduled to open on June 24.

　　"We are confident and looking forward to the China market." Wu Pinhui, the global executive director of Xpress Group and the chief marketing officer of UNIQLO Greater China, told reporters that UNIQLO currently has more than 850 stores in more than 180 cities in China, and next, UNIQLO will keep the rate of opening 80 to 100 stores every year, and all of them will be directly operated stores.

　　As a German skin care group with a history of 140 years, Beiersdorf has a deep love affair with China for many years. Since its official entry into China, Beiersdorf has expanded its product categories in China from the initial 2 to more than 300 today. Currently, Beiersdorf in China is mainly based on Nivea (Shanghai) Co., Ltd. with three major centers of innovation, manufacturing and marketing in Shanghai.

　　At present, all three centers in Beiersdorf Shanghai are in normal operation. Among them, the capacity of Beiersdorf Shanghai manufacturing center has been restored to 100%, and 95% of employees in Shanghai Xuhui Caohejing Innovation Center have returned to work.

　　"Although the Shanghai plant was previously shut down for more than 20 days, the large market in China has not come to a standstill and consumer demand for high-quality products has not diminished." Wei Xue, Managing Director of Beiersdorf Group Northeast Asia, told reporters, "As long as the Chinese market continues to open up and as long as consumers need it, we will be here to fight for all boats and oars, which we are convinced of from Hamburg, Germany to Shanghai, China."

　　Roche Diagnostics has also recently realized an important step in its layout in the Chinese market: it officially launched its official flagship store for life sciences in Karsma Mall, with more than 100 scientific reagents and consumables online.

　　"With the official presence of Roche Diagnostics Life Sciences in Kasma Mall, we will start a new journey of local digital transformation. In the future, we will also focus on and continue to strengthen the one-stop platform customer service capabilities, and actively expand the online product portfolio to achieve in-depth coverage of life sciences products in various application areas, and continue to deepen the Chinese market to benefit more research.

　　With the huge attraction of the Chinese market, industry leaders, including Siemens Healthcare China and L'Oreal Group, have recently chosen to step up their investment in China.

　　As one of the earliest medical technology companies to enter China, Siemens Healthcare China has recently released its new localization strategy of "Guozhi Innovation", which intends to "promote the localization of all product lines" and "further develop innovation based on Chinese market needs". further innovation and R&D based on Chinese market demand" and "promote local business model upgrade" to participate in the "Healthy China" construction as a "Chinese company". The company also announced that it will participate in the construction of "Healthy China" as a Chinese company.

　　At the same time, the company also announced that the highly anticipated Siemens Healthcare Shanghai Laboratory Diagnostic Plant is expected to be completed in Pudong by the end of 2022, which will become the first in vitro diagnostic reagent production base of Siemens Healthcare in the Asia-Pacific region, and its R&D center project is also being actively promoted.

　　"China is strategically important to Siemens Healthcare, with its huge potential and unique market environment. Siemens Healthcare has deeply integrated its global strategy with its local development vision, making 'Healthy China' one of the key opportunities and priorities for action in the new phase of the company's global '2025 Strategy'. We also believe that the localization strategy of 'Guozhi Innovation' that has been born is the optimal solution for us to promote the construction of a healthy China." Tao Lin, member of Siemens Healthcare Board of Directors and President of Siemens Healthcare Asia Pacific, told reporters.

　　Because it is optimistic about Shanghai and the Chinese market, L'Oréal Group has also made a lot of moves recently. In early May this year, L'Oréal announced the establishment of its first global investment company, Shanghai Meizifang Investment Co. This is another strategic addition of L'Oreal Group in Shanghai after the new North Asia headquarters and beauty technology center in Shanghai last year.

　　"For 25 years since we have been deeply involved in Shanghai, our confidence in the city has never wavered." L'Oréal North Asia President and CEO of China, Fabrice Ferreira, told reporters.

　　Now it's time for the "618" promotion, said Faberge, and the entire L'Oréal Group is actively preparing for it. With the "relaunch" in Shanghai, the staff at the Group's major offline brand counters and flagship stores are receiving and serving consumers with a new mental attitude and full of energy.