Candace “The Six Figure Spa Chick” Holyfield

Candace “The Six Figure Spa Chick” Holyfield is the founder and the creative mind behind the Queen Spa Expo (specifically created for minority spa professionals) and The Black Spa Magazine. She is best known for her Award-Winning spa parties and her business instructional classes designed to empower millennial business owners. She has written over 30 e-books (for spa professionals) and has been invited to speak on mainstages internationally. A trailblazer in her own right, Holyfield has assisted over 500 spa owners not only launch their salon but create a six-figure income while doing so. Her work in the industry has not gone unnoticed. She has graced the stages and pages of some of the most coveted beauty magazines and expos. She has been the voice for African American spa owners b/c so many have been ignored or muted. This prompted the development of The Queen Spa Expo and The Black Spa Magazine.

As a humanitarian and advocate for black women enterprises, Candace Holyfield has become the trusted voice within her generation. Her raw style of communication, with her flair for marketing has quickly made her an Instagram favorite. Candace Holyfield hosted the Second Annual “Queen Expo Spa” September 18 -19th at the W Hotel Midtown. This event included premier minority beauty brands from around the country. With great speakers, topics, and think tanks, Candace is designed an experience that will take her attendees to another level in business and in their mindset. This event was completely sold out, with attendees from across the country. Candace has expanded the Queen Spa Expo over 3 weekends. Candace will host another iteration of the expo this weekend in Atlanta, Ga and conclude in Las Vegas, NV the weekend of October 2-3. The demand for The Queen Spa Expo pushed Candace to increase the offerings and locations for the expo.

The expo included cash giveaways, mastermind sessions, celebrity meet and greets, awards and an awesome networking experience. Candace did not spare any expense; the expo was fully digital, and it implemented COVID-19 SAFETY policies. The guests were able to learn, network and maintain a sense of safety.

Some of the seminars offered during the 2nd Queen Spa Expo were:

· Government contracts

· How to get your products in Macy

· Minority women certification

· Marketing (online and offline)

· pixel code

· Facebook ads

· 5 ways to market without social media

· Client consultations

· How to hire and pay a team

· How to get celebrity clients

· Operating a weight loss clinic

· CBD skincare

· Branding

· Body contouring

· V-steam

· Lashes

· Teeth whitening

· Sugaring

· Product launch

· 7 figure mastermind and Business Credit, $40k months, opening salon suite, start your tour

· 7 figure product line

· Graphic Workshop

· Systems to run your business

· Airbnb

Candace also launched her new training program this weekend at the Queen Expo, entitled “Candyland University”. She provided her guests with a sneak peek and early enrollment opportunities. This program will provide real time, digital training for spa professionals. It will be open for enrollment to the public within the next 30 days. Stay tuned!

Through her countless efforts to be a driving force of change, Holyfield has been featured in national media platforms such as American Spa, Fox 54, BET, Fox 13, FOXSOUL, HELLO BEAUTIFUL, ROLLING OUT & The Essence Music Festival.

Vocal readers please enjoy our interview!

Tammy:

What inspired you to become an entrepreneur and assist over 500 spa owners?

Candace:

I was inspired to become an entrepreneur because I was approaching my 30th birthday and was ready for a career. I was a waitress for 12 years. I was actually going for nursing but the school rep introduced me to massage therapy and the rest is History!!!

Tammy:

Please tell us about the Queen Spa Expo and The Black Spa Magazine?

Candace:

The Spa Queen Expo and Black Spa Magazine were founded to fill in the void for education and spotlight on Black Spa Owners. We are not represented well at the major spa expo or magazines. My expo and magazine proudly spotlights and educates the Black Spa Community so we can scale our spas.

Tammy:

How did the name Six Figure Spa Chick come about?

Candace:

I made my first six figures on Groupon. When thinking of a brand name I knew it had to get people attention.

Tammy:

What does women empowerment mean to you?

Candace:

Women empowerment to me means sharing not only life experiences but attainable knowledge to help women grow on all aspects from personal to businesses. We must show up and daily inspire women that they can live their wildest dreams. We must connect and support one another daily. We must stand strong in unity.

Tammy:

How has the pandemic changed or elevated your business and personal life?

Candace:

The pandemic knocked me off my feet. I quickly regained composure by leveraging my business knowledge. Spas being closed for months, tours/travel halted and losing over $200k was tough. I adapted and started doing zooms educating the spa community weekly on how to survive this. This pandemic shaped me into a digital beast.

Tammy:

What are some obstacles you have overcome in your career which resulted in victory?

Candace:

My biggest obstacle was moving to Atlanta in 2015 with no plan and losing everything including my mind. It’s now a victory because those bad days humbled me to now be more grateful for everything . If I would have never moved to Atlanta I would not own a 7 figure company. Those bad 16 months made me go harder and fight for my dream life in Atlanta. It finally became reality and I’m thankful.

Tammy:

What has been some of the most memorable moments of your career so far?

Candace:

Most memorable moment is getting a proclamation from the city of Atlanta for my community service work and founding the Spa Queen Expo.

Tammy:

What is your current position on the black lives matter movement?

Candace:

I stand proudly in the belief of black lives matter daily!

Tammy:

What all are you currently working on?

Candace:

I’m working on my 5th annual Spa awards and my 3rd Airbnb! I’m getting more focused on real estate plus my trucking company.

Tammy:

What is some advice you have for women who aspire to become an entrepreneur?

Candace:

My advice to entrepreneurs is to legalize your business. Your paperwork needs to be in order to really monetize as a business owner.

Tammy:

What else would you like our readers to know about you and the work that you do?

Candace:

I share free business tips every Monday at 9am est to my email subscribers. Click here to join Www.candaceholyfield.com .

Also my YouTube is full of free videos from business credit, marketing to helping my fiancé quit his $3k per month to operating a six figure trucking company. Check it out!!!

Be sure to follow Candace "The Six Figure Spa Chick" Holyfield on Instagram

@sixfigurespachick