Cameron Forni Shares Tips for Cold Pitching Your Business

Many business owners are afraid of cold pitching. But it can still be incredibly effective if done correctly. It can help you build a strong rapport with potential clients and move them down the sales pipeline. The key is establishing a solid connection with the prospect you’re pitching and finding the right approach. Below are tips for effectively cold pitching your business.

Do Some Research

Most people don’t like cold outreach calls. According to experts, this is why they suggest turning these into warm conversations by conducting background research on the person you’re calling. You should also remember that your goal is to have a deeper conversation.

Prove Your Services are Needed

In 2023, cold calling is no longer considered a traditional approach to a potential customer. Instead, it’s essential to use your call to show how your product or service can help them. This is because, in today’s B2B environment, most buyers are already aware of a potential solution before they even talk to a salesperson.

Think Like a Consumer

Before you start working on your list, you must consider what’s in it for the person you’re trying to reach. Having this mindset will allow you to make a deeper connection and provide them with the necessary information to make an informed decision.

Connect Emotionally

Most buyers make their purchasing decisions based on their emotions, not logic. This is because the buying process is often influenced by the buyer’s values, morals, and feelings. An emotionally engaging presentation can help you build a stronger connection and persuade the potential customer to make a favorable decision.

Make Every Interaction Count

You must understand the industry of a client. This will allow you to provide them with needed information and make every interaction valuable. Providing a quantifiable analysis of how similar companies have overcome their challenges can help you gain an initial meeting. Doing so generates interest in your offering and leads to a follow-up conversation.

Answer Every Question

Making effective cold calls requires continuous skill. One of the most effective ways to connect with potential customers is by providing them with the necessary information. This should include a list of key features, prices, case studies, and testimonials.

ABOUT CAMERON FORNI

In 2015, Cameron Forni pioneered the first vape cartridge free of silica fiberglass. From his creation, Select, the best-selling cannabis brand on the West Coast, was born. Five years later, Cameron has become a power player in cannabis and has been recognized by some of the industry’s most reputable publications, such as High Times Magazine, Inc. Magazine and Marijuana Venture Magazine.

Considering himself an entrepreneur by trade and blood, Cameron has always had a hand in building companies. His first venture was selling flowers on the side of the road as a child. As a high school student, he made money by managing a car detailing business. While working towards his degree in Business Administration from the University of Oregon, he built an event company. The ability to solve problems that no one has ever experienced is an entrepreneur’s cross to bear, but Cameron Forni always reveled in the challenge.

When he graduated from college, he set out to create jobs rather than take one. Cameron’s first official foray into entrepreneurship came when he co-founded TextNoMore, an app that rewarded drivers who avoided texting while driving. Then, he co-founded TryEco LLC, which produced a patented, starch-based, and biodegradable, super absorbent polymer used in agriculture. To Cameron, his business focus has always revolved around a mission to build companies and products that would offer people a better life and achieve more. Eventually, that mission led him to cannabis.

After creating what is now the industry standard vape cartridge, Cameron Forni launched Select Oil and, later Cura Cannabis Solutions. His companies saw record-breaking success in the industry. Select’s products are sold in over 900 retailers, and Select Oil is the #1 selling brand in the country. In 2019, Cameron continued setting records, leading his companies in a billion-dollar acquisition by Curaleaf, essentially creating the largest legal cannabis company by revenue.