Cameron Forni on How to Leverage New Technology as a Small Business Owner | Las Vegas, NV

It can be very challenging for small businesses to use technology effectively. This is why they must understand how to use it to their advantage. Small businesses need to use technology to grow and know how it can be done on a limited budget. Here are four ways small business owners can leverage technology to increase their chances of success in 2023.

Make a Business Website

A website is vital to any business’ branding, allowing owners to make an impression and communicate with their customers. Having a well-designed and professional website is very important for small businesses. With the help of hosting providers, they can easily create a simple and effective website.

There are various methods that people can use to drive traffic to their website, but it is essential that they first identify the right keywords and develop a strategy that will allow them to reach the site’s high-profile pages. A hosting provider’s help can also ensure traffic is directed to the site’s best pages.

Create a Business Email

When it comes to setting up a business email address, there are two options. One can choose from a wide range of free services, such as Gmail, Yahoo, and AOL, or opt for a custom domain for a low monthly fee. Before choosing a hosting provider, it is vital that one thoroughly reviews the service’s features and security measures. Also, ensure that the company has the necessary support and precautions.

Have a Professional Phone Number

According to a survey, over 80 percent of consumers consider a small business’s legitimacy based on the professionalism of its phone presence. One of the most common mistakes new companies make is relying on their mobile phone as their primary business number. This can lead to service issues and even affect their potential customers. A professional phone number can help a small business feel like a large corporation.

Prioritize IT Support

A dedicated IT professional is not affordable for many small businesses and startups. Instead, many providers offer a variety of add-on services that are designed to meet the needs of their customers. These services can be easily integrated into a package, providing a higher investment return.

ABOUT CAMERON FORNI

In 2015, Cameron Forni pioneered the first vape cartridge free of silica fiberglass. From his creation, Select, the best-selling cannabis brand on the West Coast, was born. Five years later, Cameron has become a power player in cannabis and has been recognized by some of the industry’s most reputable publications, such as High Times Magazine, Inc. Magazine and Marijuana Venture Magazine.

Considering himself an entrepreneur by trade and blood, Cameron has always had a hand in building companies. His first venture was selling flowers on the side of the road as a child. As a high school student, he made money by managing a car detailing business. While working towards his degree in Business Administration from the University of Oregon, he built an event company. The ability to solve problems that no one has ever experienced is an entrepreneur’s cross to bear, but Cameron Forni always reveled in the challenge.

When he graduated from college, he set out to create jobs rather than take one. Cameron’s first official foray into entrepreneurship came when he co-founded TextNoMore, an app that rewarded drivers who avoided texting while driving. Then, he co-founded TryEco LLC, which produced a patented, starch-based, and biodegradable, super absorbent polymer used in agriculture. To Cameron, his business focus has always revolved around a mission to build companies and products that would offer people a better life and achieve more. Eventually, that mission led him to cannabis.

After creating what is now the industry standard vape cartridge, Cameron Forni launched Select Oil and, later Cura Cannabis Solutions. His companies saw record-breaking success in the industry. Select’s products are sold in over 900 retailers, and Select Oil is the #1 selling brand in the country. In 2019, Cameron continued setting records, leading his companies in a billion-dollar acquisition by Curaleaf, essentially creating the largest legal cannabis company by revenue.