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Brian Ghannam Shares Effective Ways to Provide Feedback in a Business Environment | Atlanta, Georgia

Providing feedback in the workplace can be tricky but today Brian Ghannam shares ways to make it less challenging.

By Brian GhannamPublished about a year ago 3 min read

Regardless of your industry, position, or level, you’ll likely need to learn how to give constructive criticism in the workplace. This can be especially true if you’re managing other people. You might also be asked to provide feedback to team members or peers during projects that involve multiple contributors.

Constructive criticism can be a difficult task to do well, especially for people who find it challenging. Here are some of the best ways to give constructive criticism respectfully and productively.

Earn Trust

Having a baseline of trust can help set the tone for future conversations. It can also help you deliver constructive criticism and allow the receiver to accept it. Unfortunately, receiving criticism or feedback from people you don’t trust can be challenging. To make the receiver feel valued, you must first acknowledge their capabilities, believe in their abilities, and show them that you care about their work.


Constructive criticism should be balanced, whether it’s positive or negative. This means you should present a balanced perspective, even if you don’t agree with the exact behaviors or work being discussed. Positive feedback can also help you identify areas of improvement, especially if you have concerns about the individual’s output or attitude.

Practice Objectivity

Constructive criticism should focus on the issue rather than the individual’s actions. This means that you shouldn’t make assumptions about the individual’s identity. A person will lose trust in you if they feel like they are being victimized. Instead of listening to what you have to say, they will likely shut down.

Do It in Person

Instead of using various forms of communication such as instant messaging, phone, or email, giving constructive criticism in person is always better. These technologies are prone to misinterpretation, especially when they eliminate specific contexts, such as body language and vocal tone. Negative statements can be easily read as neutral or dismiss the significance of an issue if they’re not being discussed in person. A face-to-face interaction allows both parties to ask more detailed questions.

Don’t Wait

You should immediately give people feedback on their work, especially if it’s a specific project. This will allow you to keep the conversation relevant and provide actionable insight. You should also make sure that the discussion is focused on the issues that occurred during the course of the work, as well as the future possibilities of the project.

About Brian Ghannam

Brian Ghannam graduated from Michigan State University with a bachelor’s degree in Packaging Engineering. Brian was a member of the Michigan State Golf Team while in school. His passion for golf has remained with him ever since, and he often can be found hitting the links.

Berlin Packaging was Brian’s first job after graduation. Brian surpassed his sales quota by 47 percent as a sales representative for Chicago and Atlanta, closing almost $2 million in rigid packaging sales. Following this, Brian Ghannam joined MASTECH Digital, a staff enhancement organization, as the National, Account Manager of Enterprise Solutions. Brian continually showed prowess by surpassing sales objectives by 40% while working.

Brian spent several years learning the ins and outs of ERP and SAP as an Account Executive for J.D. Edwards, consolidating inventory management, business analytics, human resources, customer relationship management, supply chain management, and financials. Brian closed over $500K in professional services and outperformed his sales targets by 50%. Brian was also in charge of J.D. Edwards’ launch in the Southeast. Brian Ghannam went on to work at Plaut Sigma Solutions as an experienced SAP ERP reseller, where he closed millions of dollars in sales and exceeded sales objectives. Brian also honed his skills in customizing software for new customers, working directly with C-level executives from discovery through launch.

Brian Ghannam secured agreements in the Southeastern area as a senior ERP sales representative for IFS North America and was among the top 25% of salespeople in the Eastern sales region. Brian Ghannam was crucial in marketing the Enterprise Application Integration package when SUN Microsystems purchased SeeBeyond. Brian pioneered Visiprise’s worldwide alliance with SAP America as Director of Business Development, building and directing the development of a €30 million pipeline in less than a year.


About the Creator

Brian Ghannam

Brian Ghannam attended Michigan State University and received his bachelor's degree in Packaging Engineering. During his time at college, Brian was actively involved in golf & fraternal organizations. He immediately began a career in sales.

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