Apple Inc: A Journey through Technology

Apple Inc. is an American Multinational Corporation which started off in 1976 in Cupertino, California by Steve Jobs, Steve Wozniak and Ronald Wayne. It was originally founded in 1976 to sell Ronald Wayne's Apple 1 computer. Within 12 day of selling, Wayne sold his share of the company back to the others, and off he went.

In January 1977, It turned into Apple Computer, Inc because of the vast amount of sales and demand from initial sale. Within 2 years, Steve Jobs and Wozniak, hired members of staff to deal with the production line and product designs. In 1980, they went public and instantly had financial success. The first publicly made computers was the MacKintosh 1984. Through the weeks and months after release, the marketing advertisements of these products was very well received. However, the high price of the products and limited applications spread controversy.

In 1990, Apple lost market share due to the upcoming Microsoft and Intel computer systems. Because of the loss in market share, the board of executives recruited CEO Gil Amelio to bring Apple back up to the top of the market and make them stand out from the competition. He soon brought back Jobs and restructured the system, and within no time they were back on top. Steve Jobs soon became CEO in 2000.

In 1998, they launched the iMac and within the year they were buying commercial property. In 2001, they built and opened the first Apple store.

In the early months of 2007, Steve Jobs made an announcement that he would be willing to sell music on the iTunes store without Digital Right Management (DRM), allowing tracks to be played by third party players. This was very short lived. 2 months later, Jobs wrote that they will be removing this statement and technology from iTunes. In January 2007, Steve Jobs renamed the company Apple Inc, reflecting on the way they are building and selling consumer electronics, later that year he brought out the first iPhone. It instantly became a financial success. In August 2011, Steve Jobs left Apple due to health complications and sadly, later that year, died. Tim Cook was appointed CEO for the company, safe to say he had massive shoes to fill.

In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch. By the time August came around, the store sold 60 million applications and registered an average daily revenue of $1 million. Jobs speculated that, in August 2008, that the App Store could become a billion-dollar business for Apple.

As of 2020, Apple is stated to be worth a staggering £274.5 billion and is named the Worlds Largest Technology Company in terms of revenue and also the World's Most Valuable Company. It is also the Worlds Third-Largest Mobile Phone Manufacturer after Samsung and Huawei.

As of August 2018, Apple was the first publicly traded U.S company to be valued at over $1 trillion, and then in August 2020, became the first U.S company to surpass $2 trillion in value. This is staggering and mind-blowing.

Apple employs 137,000 full time members of staff and maintains to have 510 retails stores in 25 countries as of 2020. As of January 2020, Apple has calculated than more than 1.5billion Apple products are in use worldwide and has also been named the world's most valuable brand

Here is a timeline of the apple products;

From the Iphone I in 2007 to the iPhone 6 Plus in 2014. These are the first 10 years of the Apple Generation that changed technology forever.