An Ultimate Guide to Salesforce Integration and Its Architecture Types

Businesses today cannot scale effectively with the conventional methods, so it is important to stay updated with the latest trends. The trend today is to establish a relationship with customers and extract valuable information that can benefit the organization. However, the pool of customers is wide, and it is a hassle to manage them without applications and software that simplifies the overall management and communication. That is where Salesforce integration comes into the picture.

We know you might wonder what exactly salesforce integration is and its architecture types; thus, this article. Keep reading to have a clear understanding about Salesforce Integration.

What is Salesforce Integration?

Salesforce integration services in India include integrating Salesforce’s functionality with multiple applications or systems to create a centralized user experience while streamlining the business processes and functions. Businesses can leverage the best of Salesforce capabilities and third-party applications to give their teams a perfect set of features appropriate to both platforms.

There are different architectures that businesses can choose to create a strong and secure platform for a satisfactory digital experience. Let us understand the types of integration architecture.

3 Types of Salesforce Integration Architecture

Point-to-point Salesforce Integration

Point-to-point integration, also known as one-to-one system integration, sets up a one on one relationship with another system to share the message. Sales applications commonly use this integration to send order information to shipping applications, tracking systems, and billing systems individually.

Building and maintaining point-to-point integration architecture is expensive and one of this architecture’s biggest disadvantages. Moreover, replacing even one system can be challenging since new integrations will have to be created to repeatedly connect to the same systems.

Users who wish to integrate only limited touchpoints will prefer P2P architecture since scaling it is a tough task. Please consider that there is a possibility of investment costs being higher than the returns end users can enjoy in the long run.

Hub-and-spoke Integration

This architecture features a unified hub system to ease communication among systems. It is the hub’s liability to route the entire traffic, and it is essential to establish one connection for every new system.

Enterprise Service Bus (ESB) Integration

ESB is an evolution of the hub-and-spoke model. The primary difference is the integration engine that establishes a connection between the connected systems and applications. It is possible to use ESB for the following:

• Routing: In case you want the message to travel from one system to another or more systems.
• Transformation: There are chances that different systems don’t speak or understand the same language. Hence, ESB will transform the message into a relevant language.
• Orchestration: The order of the events or transactions.
• Security: ESB will provide authorization and authentication to fulfill security requirements.

While using an Enterprise Service Bus (ESB), every system in the integration receives an adapter that can be plugged and unplugged into the bus, ultimately making it scalable for integration requirements that change with time.

Why is Salesforce Integration Important?

Businesses constantly need to improve their customer experience and satisfaction along with efficiency. Thus, integrating systems is essential for businesses to perform and scale better.

Wrapping Up

Overall, Salesforce integration benefits businesses in several ways, like driving productivity, modernizing data infrastructure, enabling automation, knowledgeable decision-making, and a unified view of customers. Businesses often fail to integrate Salesforce functionalities with systems due to the lack of appropriate human resources. Thus, connecting and trusting a Salesforce integration service consultant in USA is best.

The consultants will not only bring their experience and expertise in managing several Salesforce integration projects but also scalable resources to manage complicated projects.