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A Step-by-Step Guide to Setting Up Your Etsy Shop

And Also Unlock 40 Free Store Listings!

By Randy MastersPublished 3 months ago 5 min read
Image Credit: Etsy

Let's get down to the brass tacks.

Maybe you've been wanting to set up your own online store on the Etsy marketplace for a while, but just needed a little extra nudge.

Well, here's your nudge. This article will lead you step-by-step in opening up your Etsy store. But that's not all! 

Etsy charges $0.20 per listing, which adds up when you're trying to get your store up and running. So how about some FREE LISTINGS?

Go ahead and use the following link to get your first 40 Etsy listings for FREE: 👇👇👇👇👇

Either click the link or copy and paste it into your browser. 

(PLEASE NOTE: The link for 40 free listings only works if you haven't opened up your store yet. You need the link to open up your store, and then Etsy will give you the free listings. I learned this the hard way when I first joined Etsy a couple years ago.) 

After you click on that link you'll see the following:

All screenshots are by the author.

Click the "Open a Shop Today" button.

You'll then see a pop-up that says, "Sign in or register with your email address."

After you sign up with your email and password, you'll see a button that says, "Let's do this." Click that button.

Etsy asks you a couple of questions about your business. You can either answer then or click, "Skip to the next part."

Etsy then tells you that you're at the fun part. Click "Start your shop."

Next you will enter your Shop Preferences (Shop Language, Country, and Currency).

After that section, you'll be brought to the "Name Your Shop" section.

There's no need to worry if you haven't decided on a shop name yet, because you can draft a name now and change it later.

After that section, you'll be brought to the "Create a Listing" section.

Etsy wants you to start your shop with at least one listing, so answer all the questions provided to set up your first listing.

(PLEASE NOTE: if you don't have an idea of what you want to list yet, some people just create a "sample listing" that they probably will delete later, just to be able to move onto the next section. See the YouTube video at the end of this article for more details.)

Once you finish listing your first listing, Etsy will ask you if you want to add more listings or do this later. Let's assume you click "do this later."

You'll be then brought to the "How You'll Get Paid" section.

Answer all the questions on that page. For "What type of seller are you?" most people click "individual" unless you have a corporation or LLC set up.)

It will ask for your name, address Social Security number, and bank information.

Etsy needs your bank information because that will be how Etsy pays you after each sale you make on the platform (they deposit your payments directly into your bank account).

After you enter your bank account info, Etsy uses Plaid (a secure platform) to link (connect) your bank account with Etsy.

When you click "Continue" you can click instant (recommended) or manual. You then choose the bank account you are using (when you start typing your bank name in, it pops up) and then you enter your bank credentials (email and password).

After you connect your bank account to Etsy you'll see "Set up billing."

***PLEASE NOTE that Etsy asks for your credit or debit card information for any seller fees that are later associated with your account, NOT for the first 40 free listings! If you signed up with the above link, Etsy will not charge you for your first 40 free listings.***

An example of when Etsy charges you for seller fees would be if you later run an Etsy ad campaign for one or more of your listings (the minimum ad spend for that is $1.00 per day).

I stress this because I've seen some people on social media saying, "I used a 40-free-listings link. Why is Etsy asking for my credit card info?" They assumed that Etsy was asking for their credit card to pay for their first listing fees. 

Nope. Your first 40 listings will be free. However, when you list your 41st listing (and beyond), Etsy will charge you 20 cents per listing, so it will use the credit card or debit card account info to pay for those listings (in addition to any optional ads that you may want to run). Etsy just needs your card on file now for those later listing fees (or ads).

Moving on…

Next, Etsy asks you how you want to set up your two-factor authentication to keep your account safe (I use SMS for text messages for my shop).

Choose your option and then click "continue."

If you chose SMS, it will next ask you to enter the phone number you will use to receive a code when you sign into your Etsy account. 

It will then text you a code to your phone. Enter that code into the box provided and click "continue."

You're Etsy account is now protected by a SMS two-factor authentication system (if your chose SMS) and will provide you with your backup codes. Save your backup codes in a safe place in case you need them later.

After you copy your codes, click the "Open your shop" button at the bottom right of your screen.

🎉 🥳 🌟 Congratulations! Your shop is now open! 👏 🎈 🙌

Now when you go to "Listings" on Etsy, you'll see at the top tight of your screen (by the plus sign and "Add a listing") how many free listings you have left.

For More Information

For a more detailed guide on opening your Etsy shop, you can also refer to the fantastic video tutorial, "How to Open an Etsy Shop Step by Step - for Beginners," by Healthy Wealthy Skinny on YouTube:

Trust me: It's excellent!

Best wishes to you on your new Etsy shop!

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About the Creator

Randy Masters

Attorney, writer, and content creator. I write about passive income, affiliate marketing, AI tools, legal issues, content creation, books, and side hustles. I live in New York City.

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