A Guide To Live Stream Your Event

The Internet has resolved the barrier of geographical constraints and connected people from around the world. Hands down to the internet for forming a society that is impossible to achieve in-person.

Attending a live event in-person is an overwhelming experience that one can’t forget. Due to certain limitations, everyone can’t attend the event in-person.

Live streaming is the best alternative to be the part of an event you can’t attend in-person. Event webcasting is one of the easiest alternatives by brands to reach a maximum target audience around the world at a single point of time thereby resulting in the expansion of the brand family.

Several social media platforms are available nowadays, that made your work much easier by offering live streaming services free of cost. Live stream events on social media are one of the cost-effective measures to make your brand event leverage.

A battle has been on between social platforms to offer the best private and corporate events live streaming solutions. Who wins, is yet to be watched.

To get in action and broadcast your event we have shared a guide to Live stream your event.

We have covered essential aspects you need to follow if you want your event webcasting to be successful.

Have you ever thought about what equipment you need to broadcast your event? A smartphone or laptop and a strong wifi connection are the basics you need to get started.

Why live stream events on social media?

There are certain limitations when it comes to attending a live event. Many people who want to attend the event in person fail to make it due to geographical constraints or due to limitations in time and space.

Some are busy due to hectic work-life schedules while some are not able to travel to the venue to attend the event they are eagerly waiting for. When you opt to live stream events on social media it helps you reach your potential target audience around the globe who can not make it to your event to attend in-person.

Event webcasting on social channels gains much more likes and clicks than in-person attendees and allows your live audience to interact with your brand directly in real-time by commenting.

Live event webcasts on Instagram or event webcasting on youtube allow you to showcase a 360-degree view of your event thereby engaging audiences worldwide at a single point of time.

The comments by live audiences act as influencers to other audiences who were earlier not part of the brand family.

Live stream events on social channels not only boost the brand’s pan presence and help them to grow exceptionally well but also helps in generating sales leads and loyal customer base by building customer brand relationships.

With advancements in technology, live streaming is a cost-effective way to achieve your goals. All you need is a smartphone or laptop, a strong internet connection, the right platform for event webcasting and you are all set to GO LIVE.

How to broadcast your event?

By now you are well aware of the trending and the coolest concept of live streaming. No sector is left untouched with its influence and benefits. It has helped various brands and businesses to leverage.

To walk with the current trend and giving your brand a hike, you have planned to broadcast your event, but you are not aware of how to hit on the road of live streaming? And which platforms to use? as your audience lives in different locations.

Not to worry, we will share a guide to live stream your event and the best platforms where you are likely to find your audiences and how to interact with them during a live event.

Here is a list of a few steps you need to follow to make your event webcasting successful and achieve desired outcomes.

1. Invest in professional equipment for streaming live

Decide your budget beforehand as you plan to Live stream your event. It entirely depends on your budget whether you can spend on professional equipment or not.

If you are streaming live for a small event, your smartphone and tripod are enough to carry your live event webcast successfully. If you are hosting a rock concert or any other big event, invest in a professional camera and microphone to broadcast your event successfully.

2. Select the right live streaming platform

Selecting the right live streaming platform depends on two basics. First where you have the maximum followers and second, where you are likely to find your potential target audience depending on your brand or business.

You can even opt to live stream on multiple social media channels to maximize your brand reach. Youtube, periscope, Instagram & Facebook are some of the common live-streaming platforms that allow you to stream live without any charge.

Live streaming is not only restricted to brand events, but corporates are also benefiting from the same. Periscope was the first app that introduced live streaming and offered corporate events Live streaming solutions. Periscope live stream events are even accessed by Twitter followers as Periscope is well integrated with Twitter.

Nowadays, many brands opt to Live stream events on Facebook as it is one of the most popular channels that has millions of active users around the globe.

If your brand targets Gen-next, live event webcast on Instagram is the right choice to make your brand grow as gen Z is easily found on Instagram across the globe.

Youtube live stream events last for a longer duration when compared to other channels. It is the right choice for webcasting school and college functions or university lectures.

3. Promotion do works

Simply streaming live is not enough to reach your audience. What’s the use of event webcasting when your audience is not aware of your live stream. Your audience must be aware of your event webcasting schedule so they can tune in at the time of live webcast.

Once your event gets fully booked, you can start to promote your live stream 24 hours before you hit the Go Live button.

4. Run a test live stream before the actual event

A test run before the actual broadcast of your event helps you find the technical glitches. It needs to be fixed before you Live stream your event. You can limit the audience to friends and crew to see the demo of your event webcast.

5. Engage your Live audience interactively

Answer the most valuable questions asked by audiences during the event. It makes them feel valued and part of the event. If you are not able to answer, ask someone to answer the questions and engage your audience interactively during the live event.

Thank them for being a part of your live webcast. Gratitude by you can result in a new fan base or a loyal customer.