9 Ways To Increase Traffic To Your Website
Driving high-quality traffic to your website requires you to step out of your comfort zone and try new things to connect with your audience.
You’ve built an excellent website for your products, and all you need is to generate traffic and experience growth… but where do you begin?
Understanding how to drive traffic to your website is the first step towards optimizing your website for conversions. With this in mind, here are nine ways to win more traffic to attract more customers and grow your business.
1. Quality Backlinks Improve your Search Engine Rankings
The importance of building high-quality links has never been higher for businesses looking to generate quality traffic to their websites.
This is because backlinks represent support from one site to another. In other words, backlinks to your website are an indication to search engines that others vouch for your content.
So how do you earn backlinks?
Blogger outreach service - A great way to earn new backlinks is by contacting and sending bloggers your product, asking them to write about it, and including a link back to your site.
Contacting bloggers with a good following and who can relate to your product can be a valuable part of your link building strategy.
Infographics provide one of the most popular methods for gaining valuable backlinks since they are easy to understand and share.
You are promoting your best content via email outreach.
Writing testimonials of products on authoritative websites and requesting a link in exchange for the testimonial.
2. Make your Website User Friendly
When a user arrives at your website, you only have a few seconds to entertain them, deliver quality, and offer an initiative, comfortable experience.
When talking about a user-friendly website, it means a combination of your site's aesthetic, quick load time, uniqueness, and placement of your CTAs. Overall, the idea is to make your website easier to scan and more accessible to encourage users to hang around longer.
For that reason, upgrading your website so that users can scan it more efficiently can be an effective way to increase conversions and sales through your site.
A good way to do this is to:
Make sure visitors can find navigational features at a glance. The menu bars must be instantly visible to help users find the information they need.
Represent your content in paragraphs of two to three lines to make your website scannable.
Make sure your website is mobile friendly and can fit the smaller screens of smart devices such as phones and tablets.
Minimize redirects to make sure users can navigate through your pages effortlessly.
Make sure your website is equally impressive on all browsers.
Include enticing call-to-action to encourage users to take action on a particular service or product.
Don’t forget to include social icons to encourage sharing of quality information right from the site.
3. Promote Content on Your Social Media Platforms
Facebook, Instagram, Pinterest, Google+, Tumblr Twitter, LinkedIn, and all other social media platforms have rapidly become a winning space for businesses that want to increase traffic to their sites.
This is because many users are on social media platforms, and a social media presence is a highly effective way to significantly boost traffic to your website. Also, sites with social media pages are more trusted by users than those without. You want people to trust you!
As such, you want to make sure you are taking full advantage of the space in your profiles to promote your website and increase your traffic. A good strategy includes:
Identifying social platforms that are most relevant to the theme of your website.
- Creating social media accounts with the same username.
- Creating and sharing engaging video content.
- Using trending hashtags to increase visibility.
Sharing testimonials from current clients to create and foster trust between you and your new audience.
Creating and sharing custom images for your new website to build anticipation.
Promoting your website on your social media platforms is a basic bulletproof way to generate traffic that can easily convert into dedicated consumers of your content and products.
4. Target Topics and Keywords with Search Traffic Potential
Keywords, keyword phrases and content titles are still one of the leading techniques of generating traffic to your website. Keywords not only determine the amount of traffic your site receives but also the quality of that traffic.
A good way to identify quality keywords is to spend time learning about your users' search habits. Are some keywords showing up more than others? Take those popular keywords and tailor your content to cater to the words and phrases they use for specific pages.
Not only does this help you increase traffic to your site, but it also creates a valuable experience for new users who discover your content.
Also, Google values this form of interaction and is more likely to reward your site by placing your newly optimized page at a higher ranking in their search engine results.
5. Update Outdated Content on Your Website
Could old and outdated content be dragging down the authority of your website? The answer is yes!
Users and search engines alike want the latest information, and as such, you need to keep everything fresh, relevant, and compelling. Outdated content naturally becomes less relevant and accurate over time, which leads to a decline in user traffic. Make use of upgraded tools and technology.
The first thing you need to do, to update your old content successfully, is to conduct a content audit to evaluate the performance of each page. Make sure to give priority to your high-ranking pages to maintain and improve performance. You are looking to improve:
• Accuracy of the information provided.
• The originality of your content.
• Accessibility – can all users access your content?
• Visual content to reinforce points being made and,
• The recency of your content to reflect current times.
Other important ways to update your site include;
• Making sure your product information is up to date.
• Updating services offerings to reflect changes over time.
• Removing any information that could pose legal issues.
• Making sure your address and phone numbers reflect the current status of your business.
• Modifying old content to reflect current SEO practices
• Making sure you are connecting to your users today.
6. Repurpose your Content
Repurposing or recycling already available content is the practice of reusing all elements of already existing content to serve a different purpose and expand your reach.
Unlike updating content, repurposing content involves changing the format of the content and changing your content audience. For example, turning a blog post into an infographic.
So why is repurposing content important?
Old is gold, and repurposing content can save you a great deal of time and resources.
It’s a great way to take already performing content and give it a chance to perform in other areas. This is because your target audience may vary in their preference of learning or reading styles.
Sometimes repurposing content gives you a chance to redeem less successful content. The content may not be poor, but the context in which it is presented.
It provides a great way to market your pages across different mediums and channels.
7. Leverage Paid Advertising
Paid advertising means buying traffic with online ads. If you have a budget for marketing expenses, paid marketing is an effective and sure way to bring tons of traffic to your website. This means spending money on platforms and websites so they can show your content to their users.
This is done using:
- Text ads, and
So why invest in paid traffic? For one, paid traffic offers the perfect opportunity to promote your website and compliment organic traffic to increase action success. It is also one of the best ways to promote a new product, gain more visibility, and improve brand recognition and turn new users into buyers!
8. Write Guest Posts
Guest blogging is a tactic where you write content for other blogs. In return, the website owner will allow you to link back to your content. It is still one of the best ways to make yourself heard and seen on the internet.
Guest posts help you tap into an already established audience and interact with other businesses in your niche.
The benefits include:
- Gaining more followers on your social media pages.
- Driving quality traffic to your website
- Building quality backlinks which correlate with website ranking.
Pro tip – make sure to write about relevant topics and mention your product or service where applicable.
9. Utilize Email Marketing
Email marketing is an effective yet inexpensive way to reach new users and generate a healthy amount of traffic to your website.
In addition, email marketing can be used to enhance subscriber engagement with your brand by continuously informing them about your products.
This strategy involves sending specific emails to existing subscribers and potential customers to inform them about a new product or improvements on already existing products. A good strategy involves:
- Sending mobile-friendly emails.
- Sending high quality and informative video clips as the message.
- Sending personalized emails.
- Sending friendly emails and
- Responding to customer inquiries or questions.
Driving high-quality traffic to your website requires you to step out of your comfort zone and try new things to connect with your audience. Social media, great content, and outreach are valuable tools to help you optimize your website for conversions.
Remember, it takes time to get high traffic to your website. Hopefully, you have gained some insights on some new ways to drive traffic to your website that you can start applying today!