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5 Ways To Increase Your Online Sales

Online Sales

By Robert JohnsonPublished 3 years ago 3 min read
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Whether you run a small online store or a huge e-commerce site, your goals remain similar to those of a brick and mortar: to make the most sales.

Increasing sales sounds simple enough until you have to do it. You quickly learn that making a single sale is no mean feat.

Having a few tried and tested selling tips and tricks go a long way in helping you close deals.

Here are some selling tips to add to your hat of tricks.

Build Relationships

While acquiring new clients is always exciting, nurturing old ones can ensure you build long-term trusting relationships with existing clients.

A good marketing platform allows you to set up effective data-driven marketing campaigns that will convert. These can be web-based, email, SMS, and so on, depending on who your target market is.

Nurturing existing relations ensures your brand remains visible and memorable to customers. This can help you garner a steady stream of orders.

Be Honest

While this sounds pretty obvious, you will be surprised at how many salespeople garnish their products and services to make a sale. While this might work in the short term, it is disastrous over time.

Honesty is great for your business as it encourages trust and harnesses your businesses’ reputation.

Today, one thing about customers is that they are more discerning and better able to spot deceitful sales copies. Represent your brand truthfully and refrain from making claims you cannot substantiate. This should be on all marketing material, including email and social media.

Show Off Trust Signs

In the social media environment we have today, client feedback has never been more critical. This means that your negative attributes can be broadcasted for all to see.

Fortunately, it also means that positive reviews can be viewed as well.

You simply cannot underestimate the power of legions of happy customers. Have these on landing pages, product pages, price and rates pages, social media, and even your home page.

Aside from stellar reviews, accreditations and business awards serve to increase trust in your brand as well.

For a customer looking for a product or service, these eliminate some doubt and can edge them towards making a sale.

Offer a Money-Back Guarantee

Risk-aversion is a main reason why customers refraining from making certain purchases. More so with new products in the market.

What if the product does not function as it should? What if they don't like it? The result is lost cash and buyer's remorse. This is why money-back guarantees work as well as they do.

Unfortunately, what this means to your business is that you will be losing out on numerous customers, despite having a solid product or service to offer.

The solution? A money-back guarantee takes away the clients' risk of losing something yet accords them the chance to experience your products.

Provide Multiple Payment Options

For brick and mortar establishments, payment options are often easy to work out. Running a card and paying in cash are two widely accepted options. Clients will rarely ever lack one or the other.

Online buying, on the other hand, requires more thought.

There are numerous payment options today that customers can choose from. Unfortunately, if preferred choices are unavailable, you can quickly lose a prospective client.

If you enjoy heavy web traffic, have as many options as possible, and be sure to have your site on a platform that can seamlessly handle a lot of activity without lagging.

One Last Thing…

Marketing activities cost money and take some effort to implement. You, therefore, want to pool resources into activities with a worthwhile return.

In this regard, measuring your outcomes becomes just as important and finding the right marketing strategies.

business
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