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5 Ways to Improve Your SEO Without Building Links

by Anirudh 9 months ago in industry
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SEO without Building Links

5 Ways to Improve Your SEO Without Building Links
Photo by Merakist on Unsplash

Are you looking to improve your SEO without doing link building? If yes, keep reading the articles till the very end.

Link Building is not a simple process for an e-commerce store.

The reason being that e-commerce is a competitive field as many big brands are fighting for a top place.

That is not to demotivate you or demean you you cannot earn some potential quality links. To get a quality link-building effort, put in time and effort.

It is rare to find a solution quick without much effort for your e-commerce store. But it so happens that other competitors are also vying for the same position in SEO.

The reason is that as per the google ranking; you need quality links for your content to rank on the first page.

Beginners have to put in more effort as compared to experienced professionals. From an SEO perspective, to rank a website on the first page of google. It requires exclusive content and quality links to increase the authority.

E-commerce requires many steps to focus on before getting ranked competitive keywords. The rewards are also pretty big as new opportunities open up for collaboration. The return on the investment is also pretty good.

This article will guide you to improve your e-commerce seo without investing in links.

All the steps covered keeping in mind to help beginners. As experienced SEO professionals will have already covered.

It is of utmost importance to have an SSL certificate and created with HTTPS. If you ignore this factor, then it will affect your website . Work on applying these steps for better SEO visibility of your website.

Page speed is another vital factor for improved ranking. There are many free tools available to guide you in improving the page speed of your website. Improved page speed has a greatest impact on reach and SEO. Do not ignore this and see better results for yourself.

Here you go for improving e-commerce SEO. They are:

Title Tags & Meta Descriptions Optimization

It does not take much effort to find a website with an incorrect title tag and meta description. Having a wrong title tag and meta description will not improve your ranking in the SERPs. As Google can see them for what they are and drop the SERP rank for bad CTR.

Many e-commerce websites are suffering because of incorrect optimization. ,because of ignorance or not being aware of improvement.

A well-optimized title tag and meta description will result in more clicks and more leads.

Not having a proper outline for the title tag and meta description will dissolve the purpose. The primary goal is to entice a buyer to click the link.

Do Proper Keyword Research

Keyword research has a huge role to play in your efforts to optimize the content. Professionals have to keep in mind that SEO is a continuous process.

Learning is a lifelong process, but it's also vital to learn more about SEO. The more knowledge you gain about users, competitors, updates. The better you can offer your services.

Adding Rich Snippets

Having rich snippets in e-commerce opens a wealth of SEO opportunities. If you are not applying rich snippets to improve your results on SERPs. Then you're missing out on ranking and revenue.

It is to update that google doesn't use rich snippets for ranking. But it gets accepted that organic CTR is a ranking signal. Once you improve your CTR through better results, there is a chance of increasing the ranking.

It is always advisable to do your research and implementation of rich snippets. The best path would be to learn and apply Schema markup and its used to mark up products.

Canonicalize

Are you sure to say that your e-commerce website has nothing that's "thin" content? Many e-commerce websites use filters to improve the UX experience of the products.

Many users leave this halfway and it results in problems of keyword cannibalization.

One of the best ways to find is by doing a website audit which clears the picture of all the pages indexed by google.

The crucial thing is to resolve these issues at the earliest. Either by canonicalizing them or de-index using robots.txt file.

Guide for product Categories

In every industry, users search for selected keywords for their products. It is those users planning to make a sale. Many e-commerce SEOs ignore the working of such content in their strategy.

Conclusion

Keep looking for better opportunities that are meaningful. Many competitors are running after getting links and other not so important tasks. Keep looking for easy solutions where you can get a better return with less time and effort. This will put you in a better position for growing your e-commerce website.

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About the author

Anirudh

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