5 Celebrities Acing Their Instagram Game. What Brands Can Learn

People love to follow celebrities on Instagram and catch a glimpse of their life behind the scenes. Some celebrities have taken their Instagram game up a notch by showing a genuine reflection of their personalities with the social platform. They utilize the platform’s features to engage their followers, respond to fans, and interact with other celebrities, brands, and organizations. Brands can learn tips and tricks from celebrities to engage their followers on social media platforms. Here are some celebrity accounts that brands should take lessons from:

• Jennifer Lopez - Accessible content

Content accessibility is not how many people view your content but how many can understand and relate to it. Instagram has a diverse audience with different content needs. JLo’s content is easy to understand. She uses hashtags in camel cases, adds proper tags, and mentions the right people. Her captions are short and snappy, which keeps the audience’s interest intact.

Moreover, her videos include subtitles, making it easier for non-native English speakers to understand the posts. Small elements make a big difference in the impact of your content. The content will be less impactful if it is not accessible.

• Ellen DeGeneres - Content variety

Ellen’s posts are engaging because they are unpredictable. One post could contain a snippet of her show, and another could be her doing a fun activity around the house. She also likes to interact with other celebrities through Instagram Live, comments, and more, which keeps her account interesting. Her followers are always glued to their screens because of this unpredictability. Brands should spice up their presence on social media as well. An interesting activity now and then can engage your followers and build loyalty. Make sure your Instagram profile is verified, so your followers trust you and are assured of the authenticity of your profile. You can buy Instagram verification through a credible ORM agency to ensure that your followers believe in your campaigns and participate in them.

• Kevin Hart - Candid content

Kevin Hart recently crossed the 100 million follower milestone on Instagram. His profile is popular for BTS information and candid captions. Kevin Hart writes in his distinctive style, that makes his content worth reading and valuable to his followers. Brands should follow a candid style of interaction with their followers as well. Instagram is a platform where showing your personality is key to attracting and maintaining followers. When a brand presents its authentic personality, it gains organic followers.

• Tylor Swift - Instagram filters

The AR filters used in the Grammy-winning artist’s Instagram stories are noteworthy. Tylor uses these filters to interact with the audience, announce her albums and tours, and more. AR filters are a fun way to catch people’s attention and interact with them. People not only try out the filters but share the best ones, which improves the engagement quotient. Brands can leverage the options of filters when posting content through stories. However, make sure that the filters used are relevant to your brand.

• Lewis Capaldi – Interactive Stories

Lewis Capaldi keeps in touch with his followers through interactive stories on Instagram with Instagram Widgets. He asks people to answer his questions, gives them live updates of events, features other celebs in his posts and stories, and so much more. Brands can take notes on how to start a conversation with their followers from Capaldi. These conversations also become a source of gathering user data, which helps brands create better content in the future.

Brands can apply the tactics as mentioned above to level up their Instagram game. However, it is essential to prove that you are the real brand and not a fan account or an imposter. Getting verified on Instagram is the only way to assure your followers about your authenticity. An ORM agency like Facilius Inc. can help you get verified. You can get Instagram verified badge or buy Instagram verified badge through a trusted agency to get the best results from your social media efforts.