3 Ways to Turn up the Heat on Your Low Summer Stats
Tested and true.
Summertime and the living is easy for everyone except writers.
Your stats are low, aren’t they? Very low, right? You know how I know?
Because so are mine.
People are on vacation, making out on blankets, getting sand in places where the sun don’t shine, and doing all sort of cool things. Except one. Reading your articles.
It happens every summer. I did a quick research and found the same complaints over and over again. The site is littered with words like: ‘summer slump’, ‘low stats’, ‘heat killed my views’, ‘my stats crashed and burned in this dessert of views’, etc. OK, I made up those last ones, but you get the gist of it.
Summer = low views = low earnings.
I will not bore you with how you shouldn’t worry; I know that’s not what you’re here for. You already know you shouldn’t worry, you already know the stats will go back up starting September.
But you also need to know how to resuscitate them right now, if at all possible.
And possible it is. They’re not completely dead, they just had a heat stroke and fainted like a deflated soufflé in an overheated oven, together with your hopes and dreams for a better world.
Summer goes well with drama, doesn’t it?
Put your speedos on, lifeguard, and let’s blow new life into those drowning stats!
I said it before and I will say it again. You need to give and keep giving if you want to receive. Life in general is a give-for-give game. And for a writer that translates to a read-for-read game.
The first thing you need to do to get your views off the floor is what others aren’t doing for you: read their articles. Clap for them, leave a thoughtful comment, show you care. Do it, no questions asked.
Maybe you won’t reap the benefits the very next day. But you will the next week. Summer is here to stay and until September make a habit of reading as many stories as possible. Results are guaranteed.
Back in the day when there was no electricity, one of summer’s main attractions was that the days were longer and so were the reading times. People had more light and they used it to read more, in a time when reading was one of the more entertaining things you could do. Making out on blankets was still no. 1, though, and it will be until the end of time.
Reading is not enough, though. It’s just the first step of the process. Writing is actually about…well, writing. As much as possible, as often as possible, as creatively as possible. Just like that making-out thing. This is the time to go hard on your writing.
I can tell you without a doubt that the more you publish, the more the algorithm will love you. The more you write, the better you’ll get at it. The more you put yourself out there, the more visible you’ll be.
And visibility = reads.
I read many articles blaming writing platforms for being all about quantity. They’re wrong. It’s all about quantity only when you start writing and it’s that quantity that will also drive quality. There is no mastery without extensive exercise. Practice, practice, practice.
Some will tell you to practice and write every day but not publish so often. That is bs that’s been dried-up from sitting in so much summer heat. Writing and publishing are both part of the practice of writing! So what if your initial articles are going to be lame? How else are you going to improve? Testing what works, criticism, putting yourself out there, and growing from the experience is what will make you a good writer.
Don’t listen to the perfectionists telling you to never publish anything until you polished it 1000 times. Write from the heart and soon your mind will follow. Write like your life depends on it. No excuses. The more the better.
And just like a delicious cherry on top of your slushy, there is one more thing you can do to liven up the melting sundae of your stats and views: seasonal writing. Write about summer.
About how amazing it is and you wish it never ends. About how you hate the heat because it gives you hives. Cocktail recipes. Running down the beach to lose weight. Safe ways to tan. About how investing in bitcoin is like swimming with the sharks while locked in a metal cage. You name it. A-ny-thing you want as long as it has the word ‘summer’ in it.
Deep summer is where laziness finds respectability. (Sam Keen)
Don’t be too hard on your readers for letting you hang out to dry after confessing endless devotion. They’re probably chasing some fleeting summer love and will be back in September, hungry for your stories. Be here whether they are here or not. Show up for yourself. And at the end of the day or summer, they will show up as well.