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3 Awesome Tips On Building a Digital Media Brand

With YouTube, Instagram, Facebook, Twitter and other social media platforms, anyone with a little talent who catches the public eye can become an overnight success story.

By Andrea DawsonPublished 5 years ago 4 min read

Back in the day, if starting a media company ever popped into your mind, you would have quickly dismissed it as a crazy and futile endeavor. The business of media back in the day took more money to start than most of us make in a lifetime. Furthermore, the media industry back then was controlled by very powerful and influential people, and entering such an industry would have had taken connections, not just money.

Thanks to advances in technology, so many industries have experienced major disruptions. These industries that were once controlled by the rich and powerful are now being taken over by normal people who have a little drive, some creativity and know how to connect with an audience. The digital media industry is one such industry.

With YouTube, Instagram, Facebook, Twitter and other social media platforms, anyone will a little talent who catches the public eye can become an overnight success story. This has left most of the big media companies scrambling to get a piece of the action - an example of how industries can evolve and change in a blink of the eye.

If you have a creative talent, have a photographic eye, or if you enjoy telling other people's stories, then there is no better time to consider a self-made career in the digital media industry. In some cases the startup funding could be as low as $5,000 up to $100,000 or more, solely depending upon your own creativity and drive. To be honest, it shouldn't take more than a few thousand dollars.

If the digital media business is up your alley, here are some real quick tips to help you get on your way.

1. First Thing to Do Is Build a Killer Website

You cannot have a digital media business without a website. Not having a website would be like a film company without cameras. There are plenty of online articles out there that discuss ideas and tips on creating an awesome digital media site, whether it is an online fashion magazine or a freelance photography site.

The next thing you should find is a reputable website design company who has the experience and knowhow to turn your ideas into an awesome and vivid online experience for your visitors. Depending on what you are trying to do, building a website shouldn't be that expensive. Best word of advice is to keep it simple in the beginning and gradually add to it as you gain more traffic.

2. Create and Grow Your Personal Brand

If you are going to be in the business of media, the more you as a person stand out, the better for your business. This means building a good reputation or a personable online persona. Much of online success comes from an individual's personality.

If you are more of the business-minded type and less of the personality, you might consider hiring someone young and outgoing who has a talent for good communication to represent your online brand.

Branding your online digital media business is just as important as building a brand name for any other product or service. The point in a digital media business is to make your money from providing marketing services to other brands, so the more popular are the more other brands want you to represent them.

3. Develop Great Visuals and Copyright Them

When it comes to online digital media, everyone in the game knows and fully grasps the importance of eye-catching visuals. No one wants to land on a web page that is nothing but a block of text.

According to, 37 percent of marketers said that visuals are an essential part of their marketing program. Blogging was first at 38 percent. Ahead of blogging, 74 percent of social media marketers say they use visual assets to market.

Furthermore, psychologist Albert Mehrabian stated that 93 percent of all human communication is done via nonverbal means. Think about how important body language is to our understanding of others. We can see whether someone is telling the truth or not by their body language, no matter what it is they are saying out of their mouth.

The same thing applies to your business. What, how and when we use certain graphics has a profound effect on what people think of our brand. There have been a number of popular brands who almost killed their customer base using images that rubbed the masses the wrong way. On the flip side, other brands became overnight sensations in the same manner.


About the Creator

Andrea Dawson

A fitness blogger and a personal trainer.

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