21 The Best Visual Content Creation Tools To Boost Your Marketing Campaigns

There are a number of leading content creation tools that you can consider as we move into 2021. We have an up-to-date list that shows changes in software, advancements in technology, especially in visual content creation tools.

Best Visual Content Creation Tools To Boost Your Marketing Campaigns

Let's go! Here is the table of contents that summarizes the social media management and marketing tools discussed in this publication to help you quickly find the ones that suit you!

1. CustomShow

"Make an impact. Get results. " This is the motto of CustomShow, a presentation software which highlights your brand (logo, graphic charter…), giving a real personality to your slideshow and expressing the values ​​of your company. Its powerful editor allows you to create attractive and striking presentations, visible from any medium and easily shareable.

CustomShow also has a fairly extensive library of templates and a very useful analysis tool for measuring the performance of your online stuff. And if you are still more comfortable with Microsoft's software, know that you can import a Powerpoint presentation into CustomShow to perfect it.

2. DataHero

DataHero is an ideal tool to better understand your data. Import your files from any cloud platform (Dropbox, Google Drive, etc.) and pass them through the DataHero data decoder. The tool will then make recommendations for graphics and representations tailored to your information to bring out relevant results.

3. FusionCharts

FusionCharts helps you create graphs, drawings, and other figures to express your data differently. Compatible with all media and all browsers, charts, maps, and dashboards created with FusionCharts can be widely customized.

4. Fontello

The Fontello online service includes around fifteen icon fonts. It gives you the opportunity to select the pictograms of your choice so that you can create your own typographic template. Multiple fonts can be combined together, depending on your needs. You can also add your own icons.

Also, be aware that Fontello allows you to transform metrics related to icon fonts (jamb, line spacing, etc.). You create a 100% personalized typographic template, designed only with the icons you need.

5. Glyphsearch

Glyphsearch is established as an open access icon bank, which allows you to find pictograms among different databases, such as Font Awesome, IcoMoon, Ionocons, etc. So you can search for icons by keywords, sizes, colors, etc. You can easily copy each pictogram and integrate them, without any modification, into your layout.

6. Google Charts

Google also has its own data visualization solution called Google Charts. Free and easy to use, it has above all varied and sometimes very specific models for your data representations: meters, gauges, flowcharts, etc.

7. Google Slides

Google Slides is the made in Google alternative to Powerpoint. And the king of the search engines, which is already overshadowing Microsoft with Docs and Sheets, offers here a very pleasant and powerful tool.

Equipped with plenty of themes and typography, as well as built-in animations and videos, Slides lets you create effective presentations with the simplicity and clarity that Google cherishes. What's more, it's completely free.

8. Haiku Deck

Haiku Deck emphasizes simplicity and clarity so you can create professional-looking presentations without being a design expert. Choose from thousands of models tailored for all uses: social media report, press release, presentation of a startup.

The software also has a large catalog of royalty-free images to use as you see fit, as well as many filters and fonts. All of these customizable elements are divided into business segments to create THE presentation that suits you best.

9. Highcharts

Highcharts is mainly intended for developers, who will find a practical solution to integrate aesthetic and interactive data visualizations on a website. However, the tool does have a feature called Highcharts Cloud, designed to allow any user to create beautiful, interactive diagrams. These can then be easily posted on a blog or shared on social networks.

10. Icomoon

Icomoon allows you to choose between creating your own icons or downloading ready-made ones. In total, the site offers more than 2000 vectors. To make your life easier, you can download them in thematic packs.

If you prefer, this comprehensive online service allows you to generate fully personalized icon fonts. Icomoon offers you to create your font according to different parameters such as size, color, etc.

11. Iconion

Iconion software, whose ergonomics are simple and intuitive, allows you to create your own icons. Thanks to this tool, you create pictograms that can be used on a website as well as on iPhone or Android mobile applications. Thanks to the four libraries of vector icons offered by Iconion, you can start from an existing template, and customize it according to your needs. After creating your icons, you can export them to PNG format and use them as you like.

12. Make a GIF

The Make a gif online service lets you create an animated gif in seconds. This very complete tool has various features such as adjusting the size and duration of the gif, the scrolling speed, etc.

Animations can be created from a YouTube or personal video, webcam, or multiple images. They can be saved in the private library of Make a gif. You also have the option of viewing those created by other users and using them for your communication

13. Plotly

With Plotly, you can import your data from the cloud, an Excel file, or import it manually to turn it into beautiful visual representations. Whether it is charts, dashboards, or even slideshows, the possibilities are numerous and the Plotly community has created a catalog of very varied models.

14. ZingChart

ZingChart has a rich library of data visualizations (over a hundred templates) that you can rely on to illustrate your own information.

15. Removal.AI

Have a graphic designer remove a background from an image via Photoshop, and it will likely take hours with the Lasso tool. Use Removal.AI, and you will be able to remove backgrounds in seconds using AI. It's that simple, and this tool can save you hours of cutting out images for use in your visuals.

16. Slides

As its name suggests, Slides is an online software for creating elegant and aesthetic slides using a modern editor full of possibilities. Conference, meeting, face-to-face sales ... Any situation is good for using Slides, especially since it can be transported anywhere and on all media. Your slideshows can also be integrated on your website to convince your visitors with visual and original content.

17. Slidebean

Slidebean has a selection of superb templates that allow you to convey your ideas and arguments in an effective and original way. Various presentations, sales pitches, marketing reports: this very flexible software adapts to all needs.

In terms of design, there are many styles and various combinations available to users, who are moreover guided by Slidebean’s tips for successful presentation in public.

18. SlideDog

SlideDog has a slightly different concept, as it allows all kinds of media and visual content to be combined to make a dynamic and engaging presentation. Combine Powerpoint or Prezi presentations, PDF documents, data visualizations, and more in a single slideshow.

Other cool features: You can broadcast your presentations live to your audience and even have them interact with polls and chat. This software also stands out for being free, although there is a more complete paid version.

19. Tableau

Tableau has a simple and clean interface that makes data visualization easy. Drag your data into the app and bring it to life with curves and other graphs, as well as highly customizable maps, plans, and all kinds of visuals.

20. Toucan Toco

Toucan Toco is a French company that helps large companies transform complex raw data into interactive data visualizations and stories. Even though it’s French, it comes in English as well.

Very useful for business decision-makers, who need to better understand the data related to their business issues (and who can thus make the best decisions).

21. Visme

Visme lets you tell real visual stories so that even the most boring information becomes interesting and understandable. Fonts, icons, and images in the millions will complement your presentation to make it memorable and accessible from anywhere, on any device.

Your turn…

While tools will never replace content creation skills, they can certainly help you boost it, gain the knowledge you need to plan better productions, create better visuals, or test new formats.

The best strategies balance different types of content with a plethora of promotion and distribution tactics. Knowing the right tools and the right resources to use to create user-centric content that is a factor for success is the first step in gaining a competitive advantage.

This list could include hundreds of tools and resources, but these are the ones we love the most and we recommend you take a look if you don't know them.