10X your sales by tuning in to customers.

These are simple and effective methods to increase your sales. You may think that you know what your customer wants, but do you really? Instead of assuming that you know, why not listen to the customer and ask questions to find out what it is that they REALLY want.

1. Give your customers benefits, not features. Your customers don't want to know the ins and outs immediately of your products, they want to know how it benefits them! Save the details of the product for a secondary page that's NOT on your home page. You can give some main selling points, but keep the minor details off the home page and just list benefits.

For example, let's say you've got a strategy to get your clients out of debt. Don't tell them step-by-step how it works on the front page, be vague and leave the small print for another page. Instead tell them how they can imagine a life with riches and being debt free! That's a benefit, not a feature!

2. Keep in communication with potential buyers. I read somewhere that it takes at least 7 views of your products to get interested parties to buy them. They're obviously interested if they've gotten to your site and requested information, why not keep them informed about your news and updates to the site? You just may have a future customer.

It's also a good practice to use a "bookmark this page" and "tell a friend about this page" tool so you can get potential buyers for the future. Even if they're immediately not buying it doesn't mean they won't be back!

Keeping in touch with the customers with a value based newsletter is also a smart approach. The operating word is "value based" - no one is interested in generic business updates if it doesn't directly benefit and educate the prospects in some way.

3. Encourage your site visitors to ask questions. Some people may think they're bothering you or wasting your time to ask you a question. Extend your open arms to each and every surfer that comes into your site and encourage them to ask about your site!

However if you see the same question coming up over and over again, it will benefit you and the client both if you create a "Frequently Asked Questions" page. People usually want immediate answers to their questions and it saves you the tedious same responses over and over again.

Yet another way to accomplish this goal is to create a "Quiz" for the audience in a way that both the business owner and the website visitor uncover something unique about themselves and their needs via the quiz. Its a win-win situation for both parties as they uncover new details about themselves.

4. Make the buying experience easier. Don't ask for information that you don't need. Instead, ask for the bare minimum information from the customer so they can "get in, and get out". And then later on, you can send them a quick thank you note and a follow up to see how they liked your website.

Don't make your customer jump through hoops to buy your products. They'll only get frustrated and put it off for later - and later may never come! In continuation with this team its often useful to position the purchase a as complete "no-brainier" and provide a robust warranty so that the customer doesn't have any risk in trying out out a product if they wanted to.

By keeping these lines of communication open with your site visitors and potential customers, you'll find you gain more trust and credibility with them and in turn, more sales!

There are probably dozens of tit bits that that matter when making a sale - however here is the most important one. The ability to connect with your customers at the correct stage of their emotional journey is the key to making the sale and keeping the customer. If you can do it, the flaws in product, delivery and approach will be ignored. The competition will be meaningless, the price would be irrelevant (within limits) and the sales cycle will close way faster. This is what we call as the magic of tuning-in.