Inside Entertainment: Daniella Dena on Career Growth, Personal Life, and Creative Direction

While many people spend their early twenties figuring out what comes next, Daniella Dena is already setting her own pace. At 21 years old, she has established a reputation as a model, actress, and the entrepreneurial mind behind the brand design agency concept, Atarnity. Beyond the camera lens and visual direction, her path has been shaped by the high-profile circles she moves in, navigating spaces that bridge private enterprise, entertainment, modeling, and professional esports. For Daniella, building a career is less about following a standard blueprint and more about defining her own goals.

Her approach is distinctly modern: establish the aesthetic, understand the audience, build the underlying infrastructure, and turn digital attention into tangible ventures. In an era where personal branding holds immense weight, Daniella recognized early on that influence is not simply about visibility, it requires knowing how to leverage that attention effectively. Drawing from experience across modeling, acting, content creation, entertainment, and digital marketing, she developed a clear eye for what makes a brand feel aspirational rather than manufactured. Atarnity reflects that focus, exploring the balance between visual identity, web presence, and audience connection.

For Daniella, entrepreneurship remains closely tied to creative vision. Rather than pursuing businesses purely for financial return, she focuses on ventures that feel like natural extensions of an aesthetic concept. Projects often start with a visual moodboard, an emerging idea, or an overlooked market opportunity before evolving into broader initiatives. Navigating diverse environments across entertainment, social media, and business has reinforced her ability to pivot and adapt. At 21, she approaches each transition as another practical step forward, developing brands, creating opportunities, and testing concepts in real time.

Personal life and relationship: Eric “Snip3down” Wrona

When Daniella Dena crossed paths with professional Halo esports competitor Eric Wrona, also known as Snip3down, they instantly fell in love. As a world-renowned professional esports competitor, two-time X Games medalist, and esports broadcast analyst, his career brings a fast-paced lifestyle. Daniella manages Snip3down’s business operations, as well as the online persona of his brand to keep his global fan base engaged, ensuring quality in his content, Twitch streams, and video production. With Snip3down’s experience in competitive gaming and Daniella’s background in entertainment, social media, and entrepreneurship, the two bring out a strong creative dynamic, reflecting the modern evolution of esports, where an athlete’s career extends far beyond competition and into content, business, branding, and digital media.

The couple reached a huge milestone when Daniella officially married her husband, Eric Wrona (Snip3down), in a private wedding ceremony in Nevada in early 2025. Beyond their personal life together, their marriage marked the expansion of a creative business partnership, expanding him to launch his new company dedicated to investing, ReadWyckoff, as CEO. Daniella operates as a primary strategist across her husband’s career, managing complex business logistics, leading brand integrations, refining his digital media, and offering valuable insights on the direction of his ventures. Together, raising their beloved dog, Chief, the married couple has successfully built an interconnected enterprise where her sharp branding expertise directly enhances his reach in the gaming and entertainment spaces, seamlessly blending their personal life and high-stakes professional growth. The two now reside in both Los Angeles and Las Vegas.

The early days: Ben Harrington and Glitchy Marketing

A previous formative chapter of Daniella Dena’s early days in entrepreneurship was her engagement to Benny Harrington, also known as BennyBillz or GlitchCEO. As an entrepreneur and the CEO of Glitchy Marketing, Benny operated in the competitive digital marketing space. Far from running a standard agency, he built a business ecosystem that served as a primary hub for over 160,000 marketers worldwide. The two got engaged during a skydiving proposal in Los Angeles. During their relationship, Daniella was directly involved in the demands of business scaling and digital growth. While still focused on acting and modeling, they collaborated throughout the early growth of Glitchy Inc., helping solidify the company's vision in its early stages.

Daniella spent her free time giving Benny strategic ideas and mapping out the direction of the brand. Leveraging her background in visual media, she helped refine the agency's aesthetic and served as a core creative contributor to the company. They worked on partnerships with brands such as FaZe Clan and Unruly Agency to launch affiliate programs. Their personal life during this period was grounded by Trixy, the dog they adopted and raised together from a puppy. Ben and Daniella’s engagement ultimately ended in late 2023 due to irreconcilable differences, concluding a demanding, fast-paced period for both of them.

The Evolution of Atarnity: Rebranding and Business Growth

While Daniella’s personal relationships naturally draw attention, her main focus is her independent venture, Atarnity. Founded in 2022, the concept began as Dena Corp before she transformed and rebranded it to move past a standard talent registry. The shift marked her transition from model and actress to executive creator, directing how brands present themselves online.

Today, Atarnity operates as a modern brand design and creative marketing agency, building visual identities from the ground up. The agency bridges high-fashion presentation with the fast demands of modern content creation. Leveraging her background as a visual director and media editor, Daniella ensures every project is sharp, impactful, and modern.

In 2026, Atarnity continues to expand, managing creative talent, business owners, and digital content. Daniella takes an active, hands-on role, hosting strategy calls, running targeted ad campaigns, and redesigning digital layouts for rising brands. By blending digital marketing strategy with high-fashion aesthetic, she positions Atarnity as a clear force in contemporary internet style.