Why Turning MCU Stories into TV shows was a Genius Move by Marvel and Disney+
The shows being released between the new films are huge hits
WandaVision and The Falcon and The Winter Solider debuted Marvel Cinematic Universe content in the form of television series. With upcoming shows being released in between new MCU films, the shows give the audience a deeper look into beloved characters that the audience hadn't gotten much content from. Turning these character's stories into TV shows for Disney's streaming service was a genius move.
1. Opportunity to create longer content
The average length of an MCU film is around 2 hours and 15 minutes. However, by creating shows with multiple 30-60 minute long episodes, there is an opportunity to create longer content. Not only does this give the producers an opportunity to use this extra time to get more in depth with the story, but it also causes the audience to become more attached to the story as it lasts longer and is released weekly.
Longer content in the form of TV shows means a consistent weekly release of new content. This gets the viewers excited to see what comes next for these characters, and making them wait a whole week leads to more anticipation. This allows for fans to create theories, predictions, or discussions and have the audience ultimately talking more about the show. Weekly releases give the audience something to look forward to.
2. Offers more background
In WandaVision, we got a direct look at how Wanda and Pietro lost their parents, how Wanda gained her powers from the mind stone, and a look at her and Vision's relationship.
In The Falcon and The Winter Solider, we learned more about how Sam grew up, his family's financial struggles, and Bucky's time spent in Wakanda removing the Winter Soldier from his mind. In the films, it is hard to delve deeper into the backgrounds of each side character with the limited amount of time.
The television shows dedicated to these characters allow for more time spent on origins and background stories in order to help understand the way these characters are and why.
3. Opportunity to introduce new characters
Both of these shows have used these TV shows to (re)introduce characters into the MCU that will be later important to future projects. Introducing these characters in these shows is smart because of the ability to delve deeper into these characters due to the opportunity to create longer content.
WandaVision introduced us to Billy and Tommy Maximoff (Wiccan and Speed) and White Vision. WandaVision also reintroduced Monica Rambeau, all grown from when we last saw her character in Captain Marvel. During the events of WandaVision, she gains her new abilities and introduces the audience to her powers.
Here, we got a glimpse of what they could do. Reintroducing Monica in WandaVision was a smart play because she will be a vital part of the upcoming film The Marvels. Tommy and Billy will likely be a motive for Wanda in Doctor Strange and the Multiverse of Madness. It is possible White Vision will be as well.
The Falcon and the Winter Solider introduced a few key characters as well. One would be Sarah Wilson and her sons, aka Sam Wilson's sister and nephews. These characters are key to understanding Sam's life outside of being a superhero.
The show also introduced Isaiah Bradley and Elijah Bradley, who are very important in the comic books and will likely have a role in upcoming Marvel productions.
Most importantly, the show introduced John Walker aka U.S. Agent. After getting his status as Captain America revoked by the government, he is approached by Contessa Valentina Allegra de Fontaine. She gets him a new suit and identity, and will likely be a key part of his future endeavors. It looks like John Walker isn't going anywhere.
All of these characters will likely be vital in Captain America 4, where Sam Wilson will debut as Captain America in theaters.
4. More people will get Disney+
As Disney+ is still a relatively new streaming service, a lot of the content includes stuff that many have already seen. By putting out original Marvel content, more people will get Disney+. Marvel is an extremely popular company that has fans that will do anything to watch whatever they put out. By creating original shows with characters that we already love, it is bound to get more users on the streaming service.
Bonus: Shows a smooth transition from the movies.
In these of my previous works, I discuss more of what I mean by this: Why WandaVision was Necessary for the MCU to Move Forward and Why The Falcon and The Winter Solider was Necessary For the MCU to move Forward