Improve the Delivery Side of Your Venture With a Hyper Local Delivery App

Companies continuously search for ways to enhance their growth and profit. One such method is through the hyperlocal marketplace business model. A hyperlocal business focuses on a particular city, area, or location to enhance the growth of local companies. It is what makes delivery in 30 minutes possible.

Let’s get into the technical know-how of this model.

Features that make the hyperlocal business a success

Whatever the industry might be– food, medicine, or grocery, the hyperlocal business model has been implemented into all as it serves excellent features for its admin, vendor, and buyers.

Key features

Admin features

Vendor features

Buyer features

Auto-detection of location

Multiple shipping areas

Various locations for targeted delivery

Purchasing products from different sellers

Communication between user and business

Shipping schedule

Shipping rates based on location

Personalized search

Social sharing options

Various payment methods

Real-time order notification

Product filtration

Inventory management

Shipping rates for delivery agents

Seller profiles and ratings

Various payment methods

Delivery availability

Ratings, reviews, and feedback

Editing or deleting shipping location

On-demand pickup or delivery

Products and services reviews and ratings

Delivery radius unit and range

Order confirmation and real-time delivery tracking

Shipment scheduling

Commission, sales, and revenue

Location shifting facility

Challenges that hyperlocal business has solved

What has made hyperlocal businesses so famous, and why is everyone adapting it in their companies? This business model has successfully solved various challenges for the admin, vendors, and users. These are:

Speedy deliveries

It is the prime reason why hyperlocal businesses are so famous. From BlinkIt’s 10 minutes delivery to Domino’s 30-minute delivery, speed has reshaped these industries. Also, it is the major reason customers return to the app, as they are sure about the quick delivery.

Single-device usage

The users have got the best as they can do everything from a single device. They can search for vendors nearby, place an order, communicate with vendors and delivery drivers, and track their orders through a mobile phone.

Transparency and choosing the best

Customers can evaluate various options, compare the price, check ratings and reviews, and make the final decision. Furthermore, they get to pick from multiple stores. Hence, the hyperlocal model has provided them with complete transparency.

Visibility to local vendors

The hyperlocal business has enhanced the visibility of local vendors, whether single-retailer or aggregator centric. It has given them the opportunity to connect with potential customers and get their products and services delivered.

Reduction in efforts required for vendors

The efforts of a vendor have been reduced to the most. They do not have to take a headache in developing their own on-demand app as they get the opportunity to showcase their business and get discovered on the hyperlocal business app. Further, they do not have to worry about delivering the products.

Different hyperlocal delivery models

There isn’t just one type of hyperlocal business model; there are four. Let’s compare these below to understand how each works.

Single store model

Store-pick model

Aggregator model

Hybrid model

Suitable for

Businesses already in the market

Businesses that allow pick-up facility

Businesses that want to deliver online

Businesses that allow pick-up and online delivery

Advantage of building

More visibility to the customers

Convenient for buyers as they don’t have to wait in line

Wider reach and gaining the attention of potential clients

Works as per the need of the customer

Example

Dominos and BigBasket

Shoppers Stop and Walmart

UberEats and Zomato

Decathlon

How to build a hyperlocal delivery business in an easy way

You should take a strategic approach when planning to build a hyperlocal network. Below are the steps that you must consider:

Choose the products to deliver

Discover the target audience

Partner with local shipping agents

Pick a suitable revenue model

Build a mobile app

You may be able to work with the first four steps mentioned above, but when it comes to building a mobile app, you need the right team. While entering the hyperlocal business, it is essential that your idea stands out and provides something new to the customers. As there are several companies in this business and competition is high, coming up with new features is a must.

Coming to the cost of building a hyperlocal business app, the price varies depending upon the complexity of the app. It all comes down to the number of

features that need to be added, the platforms on which it will be available, and the technology it needs for development.

For better customer engagement and retention, you need a team with the skills and experience to build hyperlocal business apps. Hence, search the people that can work as per the business requirements and understand your app idea in-depth.