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Sports Stickers, Sets, and Albums!

All About Sports Collectibles.

By Tanvi PuniaPublished 3 months ago 2 min read
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I do hope you are talking about stickers that people collect! The mind boggles at the thought of 100 thousand people walking around with your company’s sticker on their forehead. I'm kidding, but I wonder if you could get them to do it? Perhaps collect the names of people seen wearing the sticker and put their names into the draw for a car or a box of your products? Or hand out 100 tickets for a rave concert to anyone seen wearing a sticker!!) I digress, stickers on products work but let’s consider collectibles. As with all marketing activities, what are your objectives? Sales? Awareness? Brand loyalty? You have to design your advertising around your target market. To be a talking point and a sales driver you need to find out what they are interested in. Then use that as a theme… baseball players, wildlife, and so on. If the stickers are interesting, they will keep coming back to collect them.

How do you make your sticker?

It depends on what kind of stickers you’re talking about but companies such as Avery Labels have a pretty good selection of them for home printers and they also provide design templates for various applications such as MS Word. They even have a free online design service if you don’t have Office. I’m not necessarily endorsing or pushing Avery over other brands, it’s just the one I’m most familiar with so if you go to your favorite online or local office supply store you’ll see many more options.

Why does cricket use stickers on their bats?

In most cases, it is only for Advertising. Players can make money by sporting these stickers. The trend was started in the ’80s by Sunil Gavaskar, who sported the MRF Sticker, and later on, lots of companies came into the fray - Hero Honda, Seat, Adidas to name a few. These companies got them registered as a sports goods manufacturer and got away with getting their stickers on the bag. Most of the sportspeople advertise only a particular type of bank. They have preferences like weight, blade thickness, handle thickness, etc. And when prospective sponsors approach them, they are more than willing to sport the sticker for a princely amount. And imagine the reach !! Millions of TV viewers, photos in newspapers and magazines, etc. !!! And these photos are repeated again and again. Even today, Gavaskar, Tendulkar, etc., their photos keep coming up in some of the other contexts!

Why should we use stickers or emojis?

Expression and individuality. We all have our tastes in music and fashion so why should we have to use the same standard emoji to communicate? Starbucks and. All use emojis but they are in fact stickers. It’s an industry-wide standard to use ‘Moji' in any brand sticker packs. That’s about user adoption as at the time the sticker term wasn’t widely known. Typically stickers, the files used are 300x300 pixels, or iMessage stickers are a bit bigger at 500x500. As another answered, the different apps and plasmoids you use have different interactions industry-wide Emo Ji was the gateway to stickers.

Shop for such stickers at TrueGether, the best alternative to sites like Shopify, and utilize its wonders to your advantage!

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About the Creator

Tanvi Punia

I help Individuals, Coaches, Businesses, Founders, Entrepreneurs, & Marketers to grow in their businesses through Social Media by creating & designing visual content that aligns perfectly with their brand, values, and voice.🤝🏻

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