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India online gaming industry finds new key driver in its female gamers

The world is changing quickly, and this is especially noticeable in the gaming industry. In fact, what was once thought to be a male-dominated market is now seeing a new major driver—women gamers.

By Amit KrPublished 3 years ago 3 min read
India online gaming industry finds new key driver in its female gamers
Photo by William Daigneault on Unsplash

The world is changing quickly, and this is especially noticeable in the gaming industry. In fact, what was once thought to be a male-dominated market is now seeing a new major driver—women gamers.

Women carving niche in gaming space

In the last few years, India's gaming industry has begun to blossom, with an estimated 365 million online gamers playing on their mobile phones. It's no surprise that the gaming industry is expanding, but what's remarkable is that women account for a sizable portion of this market.

Women account for more than 43 percent of smartphone gamers in India, according to the 2021 Women Mobile Gaming Report. Even more intriguing is the fact that 49 percent of the report's respondents are over the age of 34, indicating that they are consumers with the financial means to play on Pure Win, one of the many popular online gaming platforms available in the market.

In a recent piece, Samrat Das Gupta, head of marketing at Microgravity, stated that the space right now offers a bright future for women from all walks of life.

The country is entering a new era for female gamers. It will not be surprising if the country begins to notice more women-themed designs, graphics, and lead characters. Gupta predicts that as women shape the gaming industry, they will have a greater impact on the overall ecosystem.

COVID pushes online gaming growth to new highs

The COVID-19 pandemic has also made an impact on India's gaming landscape. The current situation necessitates people remaining indoors, which effectively means that almost everyone is "chained" to their devices as they conduct their daily businesses and play casino and casual entertainment games with their friends and family from the comforts of their homes. The bottom line, according to Pradeep Gupta, Gameberry Labs' head of growth, data, and marketing, is that "gaming took off in a spectacular way" during this time.

According to the most recent ENV Media report, India has seen a 35% increase in the number of games played on a monthly basis by an average user during the pandemic. The above chart, according to ENV Media researchers, shows the growth of online and mobile gaming in many prominent markets during and after COVID-19 changed consumption patterns. While emerging markets were quicker to respond in terms of volume, established markets succumbed to the drop in total gambling revenues (for private businesses, public monopolies, and exchequers).

Future of women in gaming looks bright

Finally, women will shape the growth of the online gaming sector in the coming years. However, Gupta believes that in order to fully capitalise on this, India should look to Southeast Asia, where female game developers are not only improving existing games but also developing new formats and styles that will provide female gamers with unique experiences.

Women's participation in online gaming is expected to skyrocket in the coming years as gaming technology becomes more accessible and affordable. Simultaneously, the industry is changing for the better, becoming more inclusive and gender-sensitive, and encouraging female gamers, content creators, and hosts. Gupta believes that now is an excellent time for female gamers and developers to excel in and shape this burgeoning industry.

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About the Creator

Amit Kr

Hi I am Amit Kr from India. I love writing on various topics. I love nature, music, pets and weekend traveling.

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