SEO and website design: How to Make Your Website Design More Search Engine Friendly

Your business will be able to achieve a higher ranking in search results, which will result in increased traffic, leads, and revenue if your website is designed with SEO and design in mind. Continue reading to learn how to create a website by seo service company Bangladesh that is SEO-friendly!

SEO web design: what is it?

The creation of SEO-friendly websites is referred to as SEO web design. SEO best practices include providing a mobile-friendly experience, quick load times, and descriptive URLs on a SEO-friendly website. Businesses that use SEO in their website design make it easier for search engines to understand and rank their website, which can result in higher rankings and more visitors.

What is the significance of SEO web design?

SEO has an impact on how a website is found, so it may appear that SEO and web design are distinct concepts when design is concerned with visual aspects. To a degree, that is accurate. SEOs and designers do very different things, and you shouldn't expect one to do the work of the other.

However, this does not mean that web design and SEO cannot collaborate.

The two can significantly affect your business's bottom line when combined. Therefore, it is essential to understand the significance of website design and SEO, as well as their implications for your site, if you are considering redesigning or redesigning your website.

Web design for SEO is important because:

SEO can be destroyed or damaged by web design: Because they forget to set up 301 redirects, many businesses launch a brand-new website or rebrand to a different domain name and see their SEO progress disappear overnight. A 301 redirect directs search engines to the new location of a page.

Your web design can be influenced by SEO: When you think about SEO best practices that are related to web design, like optimizing page speed and designing a site's architecture, you might find that these things have a direct impact on how you design your website. If you don't do SEO, you won't be able to rank where you want.

SEO website design is often expensive, time-consuming, and detrimental to your company's rankings. Because your website's design can serve as a foundation for your SEO strategy, it is wiser to combine SEO and web design.

Let's take a look at the specific aspects of your website that are affected by both and how you can optimize them for SEO website design now that you understand the connection between web design and SEO.

Design Your web designer should, of course, determine the fundamental design elements of your website. However, for SEO purposes, they should keep the following in mind:

1. When it comes to the code that they use to render the most important design elements of your website, Code Designers have a few options. The majority adhere to HTML and CSS for good reason.

Although Flash websites may appear cool, they are extremely difficult to optimize, so their chances of ranking well in search engines are low. Your SEO will be grateful if you tell your designer to avoid Flash.

2. Mobile-friendliness There is a growing number of people who use smartphones and other mobile devices to browse the Internet, so your site needs to be accessible to all of them. This will not only make the user experience better, but it will also improve your chances of ranking well now that Google uses mobile-friendliness as a ranking factor.

This can be addressed most effectively through responsive design, which makes your website usable on all browsers and devices. If you have a separate mobile website, you might end up with duplicate content because of responsive design.

3. Readability

Although your site's non-textual elements may be the designers' primary focus, it is essential that they choose fonts and sizes that are simple to read for your visitors.

Additionally, your designer ought to be aware that there should be plenty of room for copy unless the body copy is being pulled from an existing website or has already been written and included in your design specifications. A design with only a few sentences of text will frustrate your SEO because you will need a lot of informative, optimized content to rank well.

Images Although copy may appear to be the only aspect of your website that can be optimized, this is not the case. When adding images to your website, your designers should follow a few best practices as well.

4. File names

Your images ought to all have logical, descriptive file names. This will assist search engines in "seeing" your images and placing them in their proper context, despite the fact that it may necessitate a little more effort than simply giving them names like "IMG_0035.jpg."

5. Size of the file

Although large, high-quality images are certainly eye-catching, your designer should make an effort to keep the file sizes as small as possible. Large files can make it take longer for your page to load, which not only makes for a bad user experience but also raises your bounce rate and hurts your rankings.

6. Alt tags

Your images ought to have optimized alt tags in addition to their file names. Search engines use these descriptions to figure out what is being shown, and users can read them by hovering their mouse over an image.

Additionally important for accessibility reasons, alt tags assist visually impaired users and users whose browsers do not support your files in comprehending what is being displayed.

Site architecture

The amount of influence your designer has over your site architecture depends on how involved you (or your SEO) are in the process, but it has a big impact on how well your site ranks. Keep these things in mind:

7. Because navigation is one of the most crucial aspects of a great user experience, you should keep it straightforward. Your website visitors will be more likely to buy something if it is easier for them to find what they need.

Your visitors are less likely to become confused and leave your website if the navigation is simple to use. This can lower your bounce rate and boost your rankings.

8. URL structure

You should have a descriptive URL for each of your pages that describes the content. You can include a few relevant keywords, but hyphens (not underscores) should be used to separate words.

Instead of random numbers and letters, URLs with descriptive words will make it easier for visitors to remember and for search engines to understand your pages.

FAQs on web design and search engine optimization (SEO)

Find answers to frequently asked questions in this FAQ!

How is SEO and web design related?

The ultimate objective of both SEO and web design is to provide excellent user experiences. Therefore, even though SEOs focus more on factors that help a website rank well in search engines than designers do, the desired outcome is the same: a website that helps your business succeed and gives visitors what they want.

Your website must be both functional and visually appealing in order to provide visitors with the information they require to become customers. A skilled designer should be able to achieve these two qualities. An SEO is responsible for making it easy to find potential customers as well.

Which is more important, SEO or website design?

Many owners of websites believe that good design can outweigh poor SEO, or the other way around, and they want to know which is more crucial. The answer, however, is neither. To put it simply, great design and effective SEO are what keep visitors to your site.

A beautiful website is useless if no one sees it, and having a website that ranks high in search engines won't help you if visitors leave due to poor design (which will hurt your rankings).

How to implement SEO-friendly web design in your company

Because SEO and web design are so intertwined, you must ensure that they complement one another. Therefore, it should be avoided at all costs the all-too-common procedure of hiring a designer to layout and create a website and then hiring an SEO as an afterthought.

In the beginning stages of your project, both a designer and an SEO should be involved. This will allow your SEO to see the intricate details of your site design and assist the designer in creating an SEO-friendly site architecture.

You might think that hiring a single person to do both web design and SEO is the best way to make sure that design and optimization work well together. However, if that's what you're thinking, be very careful. As these are two distinct fields, it is preferable to employ individuals who are exceptional in each rather than one person who is mediocre in both.

Hiring a web application company in Bangladesh is a better option. You can be certain that not only will the final product be cohesive, but that each aspect was carried out by a specialized professional as well if you allow an established team of designers, developers, and SEOs to work together on your website.

Make a success of your website's web design and SEO The connection between web design and SEO is complicated, but we hope this page helped clarify it a bit. Web design company in Bangladesh can assist you if you want to begin a design or redesign project or have any questions about how well your website combines the two.