How to Write a Powerful Media Pitch

When you run a business, you can’t expect people to start buying from you right from day one. You’ll first have to tell them about it in order to create awareness. But it’s not possible to go from person to person to let them know about it.

That’s where media advertisements can help you. But for that, you first need to pitch them what you want them to publish about your business. So writing a powerful media pitch that can convince the media house to publish your story is crucial.

If you’re not sure how to write media pitches, this post is for you. In this post, we’ll discuss how to write a powerful media pitch for your business. So let’s get started.

1. Understand your audience

The first important point to remember when writing a media pitch is to understand the audience of the media outlet. The best way to do that is to research the media outlet you’re pitching to.

Familiarize yourself with their content, target audience, and tone. This will help you tailor your pitch to their specific needs and interests. It also improves the chances of the publication accepting your pitch more positively.

2. Identify a compelling angle

The next important point to consider when writing a media pitch is to identify a compelling angel for your pitch. Find a unique and timely angle that will grab the attention of journalists or editors.

It could be a newsworthy event, a human interest story, a trend or innovation, or a fresh perspective on a current issue. Make sure your angle is relevant to the media outlet and its audience.

3. Craft a captivating subject line

Your subject line is the first thing journalists will see in their inboxes. So it needs to be attention-grabbing. They should be convinced to open your email simply by looking at your subject line.

Keep it concise, intriguing, and to the point. Also make sure that the editor is able to get a gist of what the email contains, simply by looking at the headline.

Avoid using clickbait or overly promotional language. Otherwise the purpose of your headline will be defeated.

4. Write a concise and compelling introduction

It’s important to remember that no media outlet would be interested in publishing your story if their audience won’t benefit from it.

So when drafting your pitch make sure to clearly and succinctly state the essence of your story.

This will help you hook the reader’s attention by highlighting the most exciting or impactful aspects of your pitch.

Make it clear why your story is relevant, unique, and valuable to their audience. It’s a great way of making an impact and convincing the editor to publish your pitch.

5. Provide supporting details

In the following paragraphs, provide more context and supporting information for your story. Include relevant facts, statistics, quotes, or anecdotes that strengthen your pitch. However, keep the pitch concise and focused.

Ideally your pitch should be no longer than a few paragraphs. Making it too long can take away the essence of your pitch.

So keep it short and simple. Just make sure to include all relevant points that the editor should know about your story.

6. Personalize your pitch

To make your pitch stand out, its important to show them that you've done your research by referencing recent articles or topics covered by the media outlet.

This doesn’t mean that you’ll fake it. Make sure to do your research well before you start drafting the pitch. Explain why your pitch aligns with their content and why you believe their audience would be interested.

This personal touch demonstrates that you've taken the time to understand their work. It will definitely make your pitch more powerful.

7. Highlight your expertise or credibility

If you have relevant credentials or experience that adds credibility to your pitch, include it briefly.

This could be your professional background, previous successful projects, or any noteworthy achievements related to your story. Such additions act as testimonials to back your case.

Doing this can help the editor trust your story more easily by building trust. This is very important if you want to make your pitch more interesting to the editors.

8. Offer exclusivity or an angle for their audience

Make your pitch more enticing by offering exclusivity. Add an unique angle to your content specifically for their media outlet.

This could be an exclusive interview, access to exclusive data or research, or an opportunity to be the first to cover a significant event.

Over to You

Remember, a powerful media pitch requires a strong and compelling story angle, concise and engaging writing, and personalization to fit the needs of the media outlet and its audience.

If you can bring in all of these together, your pitch will definitely stand out and get approved. Just don’t forget to provide your contact information for the publication to reach out for any further questions or interviews.

If you don't receive a response within a reasonable time frame, it's acceptable to send a polite follow-up email to inquire about their interest in your pitch. However, avoid being pushy or spamming their inbox with multiple follow-ups.