10 Popular Use-cases of In-App Messaging for e-commerce Apps

In the present age of quick digital communication, in-app messaging is gaining a lot of popularity. It has also been attracting a lot of attention in the e-commerce industry. To put it clearly, in-app messaging tends to prompt and assure app users that you are there for their assistance all the time. Real-time engagement helps boost customer satisfaction.

The best part about in-app messaging is that it is not time-constrained. You can connect with your customers whenever they are online. Moreover, there is no requirement for the user to opt-in. In addition to that, in-app messaging helps you attract optimized attention from your customers. Want to learn the best advantages of in-app messaging for your e-commerce app? Don't worry!

In this article, we shall discuss the best use-cases of in-app messaging for your e-commerce app. Read on.

What is the role of an in-app messaging platform in e-commerce apps?

In-app messaging is one of the hottest trends in the e-commerce industry. It brings a plethora of advantages to e-commerce businesses. There's no denying that e-commerce apps are already flooded with customer engagement. That being said, they make the perfect space to interact with your customers via real-time messages.

Let us dig deep into the best use-cases of in-app messaging for e-commerce apps.

1. Sets abandoned cart reminder alerts & out-of-stock updates

Integrating in-app messaging API into your e-commerce app allows you to remind your customers about their favorite items that they leave abandoned in the carts. You can leverage in-app messaging to encourage customers to buy the products that they earlier shortlisted in their cart. This way, you can prompt them to conduct checkouts, thereby driving more sales. Gone are the days when you could only use newsletters to remind your customers about the abandoned items in their cart. You can utilize in-app messaging to send customized discounts to your active shoppers and encourage them to conduct purchases.

In fact, you can also send them reminder messages to complete their purchase process. One more way to attract buyers' attention is by sending them “out-of-stock” or “only a few left” messages so that the purchase session speeds up

2. Offer categorized custom newsletter opt-ins

After assessing consumer behavior, you can utilize in-app messaging to send a customized newsletter to your app users. For instance, if you witness a user standing active for more than 25-30 seconds, you can use an in-app message to send newsletter opt-ins to the user. Or you can offer newsletter opt-ins to users who show interest in a specific kind of product category.

But one thing that you need to make sure of is that you should only send newsletter opt-ins to customers who have displayed interest in your app. This way, you can expand the possibilities of customer engagement better.

3. Send push notification permission

Push notifications are one of the most popular ways to gain the attraction of users. And you can use and integrate in-app messaging tools in your app to send push notifications to your app users. You should especially use in-app messaging for iOS users. This is because any app would require iOS permission to launch push messages. However, an in app messaging SDK helps you launch a custom iOS screen. This way, you can make sure that your app users experience enhances satisfaction while interacting with your app.

4.Highlight price change in wish list items

With in-app messaging, you can reach out to your customers to notify them about price changes for the items already on their wish list. For instance, price drops for their favorite items might prompt them to proceed further with the buying process. Hence, it makes sense to notify them about it. An in-app messaging API turns things easier for you.

5. Show easier check out options

In-app messaging can help you guide your customers through faster check-out options such as one-step checkout. This, in turn, boosts customer attention. Notifying users about methods to skip lengthy transactions helps them engage with you better. For instance, you can consider sending express transaction options to customers who are regular buyers of your products.

6.Forward inventory updates

With in-app messaging, you can send product updates to your customers or notification regarding products that are back in stock. In-app messaging can help you keep your customers updated about your products and help them feel more engaged with your app.

7.Highlight sales offer

You can display sales offers to your customers via in-app messaging. For instance, you can highlight one-day specific sales for men’s products or users who seem interested in men’s products. Make sure to segregate your audience to craft sales offers accordingly.

8.Feedback rating notification

For e-commerce app owners, feedback rating can be one of the best ways to boost customer engagement. One can utilize in-app messaging to collect shipping experience post product delivery, checkout experience, and others. It can also be utilized to garner reviews on app upgrades and function updates. Regular feedback tends to help you work better on efforts for enhancing app user experience.

9.New version update

Customers are always seeking out new advanced features to maximize their shopping experience. With in-app messaging, you can let your customers know that you have come up with a new version that serves their requirements better. It helps your customers understand your efforts that are directed towards enhancing their experience. This, in turn, helps build customer loyalty and trust.

10. Cross-sell options

You can leverage in-app messaging to clear more shopping scope for your customers. You can offer customized product recommendations to them and encourage them to engage with your products. Sometimes, you are only able to showcase recommendations on the desktop. But thanks to in-app messaging API, you can send product recommendations on mobile devices too.

Get friendly with in-app messaging API features and drive more engagement on your e-commerce app

As we discussed throughout the article, in-app messaging can help you make your customers more comfortable while interacting with your app. They can help you provide your customers with maximum app satisfaction. Have you planned to leverage in-app messaging for your app? Start working towards building your app with in app chat today and level up customer engagement.