Walking alone on the moon

The summer season has finally ushered in the number one player. "Mozart from Outer Space," directed by Chen Sicheng and starring Huang Bo, grossed more than 100 million yuan in its opening weekend on July 15. Then, on July 19, "Alone on the Moon" starring Shen Teng and Ma Li was announced to release on July 29.

Two heavyweight films have landed, for the second half of the summer season into vitality. As of 6 PM On July 19, the cumulative summer box office had reached 3.8 billion yuan, close to the level of the same period last year, according to Lighthouse Professional. Meanwhile, as Shanghai's film industry recovers, the operating rate of cinemas across the country rose to 80.5 percent, bringing the total to 9,802, and the operating rate in most cities has recovered to the same period last year.

"In the second half of the summer season, there are a lot of highlights, among which 'Alone on the Moon' is undoubtedly the dark horse of the year. It is a classic mahua fun style work, starring Shen Teng and Ma Li, with high 'teng'. The number of people who want to see tickets has exceeded 480,000. A brokerage analyst said in an interview with securities Daily.

Science fiction movies are exploding

The summer season is halfway through, but the first half has been tepid. Due to the epidemic and other factors, the opening rate of cinemas has remained at around 80%, resulting in a large number of new films in a wait-and-see mode, afraid to release. With only 35 films (excluding reruns) released since June, the supply is severely short.

Against this backdrop, achieving 3.8 billion yuan in the summer box office is no easy feat. Also reflects the market demand is still strong from the side.

To be specific, the top three grossing films so far are Events of Life, Jurassic World 3 and Detective Detective, while Mozart from Outer Space, which was released last week, is gaining momentum.

Next set the file of the film, tao ticket "want to see" the number of the three movies is "alone on the moon" "New God list: Yang Jian" "has always been very like you".

Chen Jin, an analyst with Beacon Professional, told Securities Daily that the films released this summer are characterized by diversified genres and different audiences. "In the library, there are a number of films with sci-fi and fantasy elements, including 'Straight Earth', 'War tomorrow' and the much-anticipated 'Alone on the Moon'."

"Now, as long as the content of the film is good, the box office will not be too bad, for example, 'Life Events' is a funeral film, due to the heavy theme, does not match the summer season atmosphere, the box office was expected to be difficult to break 1 billion yuan. But so far, the film's box office has reached nearly 1.5 billion yuan, which shows that the market recognizes and demands good movies and content." A chain cinema line executive told the reporter that because of this, the following films are more confident, "since the middle of July, the film set files, publicity and distribution of the action significantly accelerated."

According to incomplete statistics, the second half of the summer season (July 15 to August 30) a total of 32 films are scheduled, mainly in late July and early August. The above cinema executives believe that the increase of new films is expected to help the summer box office back to "10 billion yuan".

Internet film entered the first tier

A survey of this year's blockbuster films shows a trend of "fewer hot films". According to incomplete statistics, up to now, more than 30 companies have participated in the production and distribution of summer films, including some listed companies. And concentrated in the hot theme behind, only five or six companies to participate in them, which is in sharp contrast to the past often more than a dozen companies jointly produced.

For example, there are five producers behind Mozart in Outer Space, including Wanda Film, Alibaba Pictures and China Film. There are six producers behind "Alone on the Moon", listed companies including China Film, Alibaba Pictures and China Ruyi, and co-produced by Douyin Culture.

"In the past few years, as production costs have increased, so has the risk of investment and production, so studios and investors tend to invest more companies to share the cake and share the risk." The analyst told reporters that projects such as "Alone on the Moon" and "Mozart in Outer Space", with attractive themes, strong production teams and high box office certainty, have a very tight share of investment at the beginning of the project, which is often absorbed by the first-tier film companies and difficult to flow into the hands of other companies.

It can be seen that the Internet film industry has entered the head camp. "At the beginning of its establishment, Internet film was questioned by the market. Internet companies have inherent barriers in the content industry, so they need to work together for a long time." A film company executive told reporters that this summer, Alibaba Pictures, IQiyi, Douyin culture and other Online films have emerged, and the Internet platform and film industry have changed from "love each other" to "integration".