The Best AI Tools for Copywriting

AI copywriting tools are software programs that use artificial intelligence (AI) to assist with the creation and optimization of written content. Many businesses use them because they generate content in a fraction of the time it takes to do it manually.

These tools may be beneficial for businesses, organizations, and content creators looking to improve optimization and results from their work.

AI copywriting tools use natural language processing (NLP) algorithms to assist with grammar, spelling, and style, making it easier for writers to produce high-quality content with efficiency.

Below are some benefits of using AI copywriting tools:

Increased productivity. AI copywriting tools can help you write faster and more efficiently, freeing up time for other tasks. More efficient production also means you’re able to scale up content and drive better website performance.

Improved accuracy. They can help you avoid spelling and grammar mistakes, ensuring that your written content is error-free.

Enhanced SEO. Many AI copywriting tools have built-in features that can help optimize your content for search engine optimization, improving your website's visibility and ranking.

Greater creativity. Some AI copywriting tools offer suggestions for alternative words and phrases, helping you develop new and creative ways to express your ideas.

Personalization. AI copywriting tools can help you tailor your writing to specific audiences or demographics, ensuring that your content is relevant and engaging.

Here’s a roundup of the best AI Copy Writing tools you can use to improve your content.

Jasper

Jasper, formerly known as Jarvis, is a tool that uses artificial intelligence (AI) to help with writing tasks. It can create content for blogs, social media, Google ads, product descriptions and features for e-commerce, and more.

Pros

• Efficiency: Jasper can help users write faster by suggesting words and phrases based on the context of the text. This can save time and improve productivity.

• Improved grammar and spelling: Jasper can help users identify and correct errors in grammar and spelling, resulting in more polished and professional-looking documents.

• Customization: Jasper allows users to customize the writing style and tone to suit their needs. This can be particularly useful for businesses that want to maintain a consistent brand voice across all their written materials.

• Flexibility.: Jasper has templates which are basically automated processes that ask for specific pieces of information to produce different kinds of copy. For example, it can create Unique Service Propositions based on a company description or blog post topic ideas based on a company description and audience.

Cons

• Quality of output heavily dependent on the user input: Although Jasper can improve the grammar and spelling of a document, it may not always produce the highest quality output, as that depends on how detailed or clear the command or prompts are.

• Limited understanding: AI writing tools are limited in their understanding of context and nuance, which can result in inaccuracies or inappropriate suggestions. Over time though, user feedback and its own machine learning algorithms have helped it to grow more and more accurate. With the release of GPT-4, this will also vastly improve the quality of the content produced.

Jasper can be the best option if you’re looking for an AI tool to write an article, or other copywriter use cases like product descriptions and landing pages. It’s also useful for improving efficiency and correcting errors, however, it may not always produce the highest quality output and should be used in conjunction with human review, editing, and curation.

Grammarly

This is a popular AI-powered writing assistant that helps with grammar, spelling, and style. Whether you’re a writer or a business owner, Grammarly is a must-have tool for making sure that you’re writing articles, product descriptions or e-mails properly.

It offers real-time feedback as you write, suggesting corrections and improvements to your text. Grammarly also has a wide range of customization options, allowing you to adjust the level of help you receive based on your needs.

Here are some pros and cons of using Grammarly.

Pros

• Improved writing quality: Grammarly uses artificial intelligence to identify and suggest corrections for grammar and spelling errors, as well as provide recommendations for improving the overall clarity and effectiveness of your writing.

• Time-saving: By automatically identifying and correcting errors, Grammarly can save you time and effort compared to manually proofreading and editing your writing.

• Customized feedback: Grammarly offers personalized feedback based on your writing goals and preferences, such as academic, business, or casual writing styles.

• Easy to use: Grammarly is available as a browser extension, which means you can easily check your writing for errors as you type.

Cons

• Limited accuracy: Grammarly is generally reliable at identifying and correcting basic grammar and spelling errors, but it may not catch more complex errors or provide tailored feedback on writing style and structure.

• Dependence on technology: Some people may become too reliant on Grammarly and may not develop their own proofreading skills. Always check the work!

Overall, Grammarly is the best option if you’re looking for a tool that checks grammar and spelling as you write. It’s useful for improving the quality of your writing, but it’s important to keep in mind its limitations and to use it as just one part of your writing process.

ProWritingAid

This is another AI-powered writing assistant that offers a range of features to help you improve your writing. In addition to grammar and spelling checks, it also provides suggestions for style and structure, as well as a thesaurus to help you find the right words.

ProWritingAid also has a plagiarism checker to help you ensure the originality of your work.

Pros

• Better quality content: ProWritingAid can help writers identify and fix common writing errors, leading to improved grammar, spelling, and overall writing quality.

• Customizable feedback: ProWritingAid allows users to customize their feedback settings, so they can focus on specific areas of their writing that need improvement.

• Range of features: In addition to grammar and spelling checks, ProWritingAid offers a range of features including style suggestions, a plagiarism checker, a thesaurus, and more.

• Easy to use: ProWritingAid is user-friendly and easy to use, making it accessible to writers of all skill levels.

Cons

• Limited accuracy: ProWritingAid can identify many writing errors, but it’s not perfect and may not catch every mistake.

• Time-consuming: Using ProWritingAid can be time-consuming, as writers must go through their work and address each issue identified by the tool.

• Cost: ProWritingAid is not free and may not be accessible to all writers.

This is the best app for creative writers, teachers or office workers looking to enhance their content. It has a grammar and spelling checker as well as a suggestion feature to make content more readable.

Hemingway App

This AI tool is designed to help writers improve the clarity and simplicity of their writing. It highlights complex or confusing sentences, suggesting ways to make them clearer and easier to understand.

If you have any content that you want to improve but don’t know where to begin, then you can use this tool to help you find areas for improvement.

The Hemingway App also provides a readability score, which seems to align with the Flesch Reading Ease scoring structure. This helps users to gauge the difficulty level of writing and make adjustments as needed to make sure the content can be understood easily by most readers..

Pros

• Improves readability: Hemingway highlights long, complex sentences and suggests alternatives that are easier to read. This can make your writing more accessible and easier to understand, particularly for readers with limited English proficiency or those who are reading on a small screen.

• Helps you eliminate unnecessary words: Hemingway highlights words and phrases that are unnecessary or redundant, which can help you streamline your writing and make it more concise.

• Offers a distraction-free writing environment: Hemingway provides a simple, minimalist interface that helps you focus on writing. It doesn't include any formatting options or other distractions, which can help you stay on track and avoid getting sidetracked.

Cons

• Limited formatting options: Hemingway doesn't offer any formatting options, which can be a disadvantage if you need to use specific fonts or formatting for a particular document.

• Can't check for grammar errors. Hemingway doesn't have a grammar checker, so it won't be able to catch mistakes like subject-verb agreement errors or misspellings.

• May not always give the best suggestions: Hemingway's suggestions for improving readability may not always be the best choice for your particular writing style or audience. As with all AI copywriting tools, it's important to use your own judgment and consider the context in which you're writing when deciding whether to make changes based on Hemingway's suggestions.

Hemingway is the best tool if you’re looking for an app that can score your entire article or content. It’s helpful in suggesting changes and giving you an idea of how readable your article is.

Will Artificial Intelligence Take Over Copywriting?

There has been huge progress in AI copywriting tools and software over the years. Aside from comprehensive content, they also optimize text for SEO. With machine learning, AI algorithms can process large amounts of data and understand that data by using patterns, allowing it to generate content that’s targeted and optimized.

AI copywriting tools are helpful for content writers if they’re looking to generate content quickly or they need to produce large volumes of content.

But AI has a long way to go when it comes to copywriting. Content for marketing involves more than just keywords to appeal to a target audience. Your content must read natural — human, to be as engaging as possible. It’s not likely to replace the human element that professionals bring to a copy.

So always check AI-generated content for plagiarism and always edit it for your human readers.

Overall, AI copywriting tools can be a valuable asset for businesses looking to improve the quality and effectiveness of their written content.