Server-side tracking and GDPR

Server-side tracking and GDPR

Server-side tracking, GDPR compliance

As a marketer, you're probably wondering about the best way to deal with Server-side tracking and GDPR compliance. Cookie-free tracking and the Cookie-less approach are great ways to protect your users' privacy while maintaining a high-quality experience. In this article, we'll take a closer look at both. In addition to giving you the information, you need to make informed choices, Cookie-less tracking also makes the cookie law more palatable for many website owners.

Anonymized server-side tracking

Anonymized server-side tracking is a way to collect data about ecommerce transactions while ensuring compliance with GDPR. While cookie-based tracking didn't require any consent from users, it made collected data less accurate. Anonymized server-side tracking matches user data with actual sales. As a result, this technology improves data quality for advertisers and websites alike. Here are three reasons why anonymized server-side tracking is an important step for businesses.

IP anonymization: Anonymized server-side tracking involves using special cryptographic algorithms to make IP addresses anonymous. These algorithms also add a random "salt value" to the IP address to make it difficult to determine the original value. Using IP anonymization is particularly useful if companies are not in a position to ensure that IP addresses are processed within the EU. In this case, an anonymization service like MagicPixel can be used.

Anonymized server-side tracking and GDPR: In a nutshell, anonymized server-side tracking protects the data of your visitors without identifying them. However, it is important to remember that the EU's GDPR compliance applies only to truly anonymous data and does not apply to pseudonymous data. However, because there are APIs in client software for several services, you can still collect meta-data about your users. In addition, unauthorized tracking could lead to fines if used to identify individuals.

The cookie less approach undercuts cookie laws.

While cookie-based technologies track users across the web, there are a few ways to avoid storing any data on a user's device. One such approach is cookie less server side tracking. Cookie-less tracking methods don't store data in the browser and can also be used for contextual purposes.

One method is to use client-side anonymization to limit your cookie footprint. For example, a cookie-less server-side tracking approach can help you comply with cookie laws by limiting the cookies your website collects from your users. As a result, your clients don't have to worry about their privacy or how others might find out about their activities.

A cookie-less web will change how digital advertisers advertise on the internet. Many larger organizations are building multi-domains based on geography and business diversity. This can create a lot of complexity. This means that cookies used by marketers to track a user across different websites may cease to work or become ineffective altogether. To overcome these problems, cookie-less server-side tracking could be a solution.

A cookie-less approach gives end-users control over their data.

Cookies have become an integral part of online marketing in the last decade, but data privacy has become more important than ever. With Google phasing out third-party cookies within the next year, cookie-less tracking is on the horizon. However, until cookie-less tracking becomes standard practice, marketers must balance data privacy with a more personalized experience. This article explores cookie-less server-side tracking.

Cookie-less server-side tracking systems require a new system and must be forced upon marketers. Fortunately, a few services like MagicPixel are paving the way by using cookie-less tracking and showcasing innovative techniques for personalizing marketing. But cookie-less tracking is still a major challenge for ad tech entrepreneurs and businesses, whose future depends on the privacy of their customers. Ultimately, it is important for all parties involved to ensure the privacy of end-users.

While client-side tracking has been the standard for years, the aforementioned new technology platforms may make it more difficult for advertisers to use it effectively. In any case, cookie-less server side tracking approaches give end-users control of their data and allow marketers to track their actions with greater precision. And as these technologies advance, they'll continue to be widely adopted by advertisers.