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Hyperlocal ecommerce- Delivering through the most coveted ecommerce of modern times

Hyperlocal ecommerce deliveries have witnessed an upsurge in demand

By Dr. Shamael Zaheer KhanPublished about a year ago 6 min read
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Hyperlocal ecommerce deliveries- Becoming coveted from day to day

“Ever since the words speed, contactless and convenience got attached to deliveries of products and services, ecommerce has become extremely coveted.”

Introduction

Not very long back, people had to plan for a day out for shopping to wear something of their choice, or they had to struggle hard to take some time out from their busy schedules to get the basic necessities for the smooth functioning of their household or to savor a luscious food meal of their liking. With the world becoming a global village, consumers and businesses have found a platform to become more closely interconnected to each other.

Inarguably, the coming into being of internet has had important influence on businesses and the way it was conducted. One of the most significant and noteworthy effects is ecommerce getting unbelievably quick. Today, we are dwelling in an age where not getting instant deliveries is widely disliked and is really disappointing. Characterized by sedentary lifestyles, profuse penetration of internet, high rate of smartphone adoption and growing urbanization have led us all into understanding and relying on the tremendous phenomenon hyperlocal ecommerce is. But what has made hyperlocal ecommerce so coveted?

Before we get into the finest details of it, as statistics suggest and observations reveal, if there is anything that can meet the evolving needs and demands of contemporary customers and can make businesses scale in an overwhelmingly quick time, it is ecommerce gone hyperlocal- one that delivers conveniently and at the speed of light.

What makes hyperlocal ecommerce so coveted?

Long before hyperlocal ecommerce deliveries found a way into households, the need to get products and services delivered instantly to our doorsteps certainly existed. Perhaps, this is the reason why ecommerce had to relay its responsibilities to a more refined and automated version of itself. Hyperlocal ecommerce therefore, had to come up, play on the front foot and portray the best version of itself. Ever since its coming into being, it has become one of the most desired things.

Hyperlocal ecommerce has taken over ecommerce for some obvious reasons- abundant growth in technology, penetration of internet, high and quick rate of smartphone adoption, need for increased digitalization, a more obvious rural to urban transition- have all been pushing ecommerce to raise the bar a bit higher, and to adopt newer ways of delivering and satisfying the customers’ needs.

This has paved way for instant and convenient deliveries through the use of a hyperlocal model. The hyperlocal ecommerce model is in fact the pivot around which hyperlocal deliveries happen. The model is highly disruptive in the sense that it promises delivery of products in as little time as possible- often offering same day delivery options or within hours and sometimes even within a few minutes, depending upon the distance between the buyer and local seller. This model relies on a robust hyperlocal ecommerce delivery software that unfailing works to make instant deliveries possible and provide on-demand delivery solutions to customers.

Now that the customers’ needs have become highly evolving, hyperlocal ecommerce delivery software companies ought to work consistently in improving the overall customer experience every time they enable hyperlocal businesses to set their foot out to deliver. Making the modern-day customers needful of instant delivery solutions and habitual of hyperlocal deliveries, hyperlocal businesses have become one of the most coveted phenomena of contemporary times. The remarkable development they have had in operations and supply chain, over the last few years, especially during and after the pandemic, has made stakeholders to rethink about the hyperlocal ecommerce model and instant deliveries.

Features that set hyperlocal deliveries apart and make it coveted

Speed- The pace with which deliveries for products are getting done all these days is inviting customers to demand all the more from the hyperlocal ecommerce model. Hyperlocal ecommerce, quite naturally, is resourceful and adept enough in handling such situations and meeting delivery deadlines. Week long deliveries have become obsolete. Unbelievably quick deliveries have been picking up significant pace. This makes hyperlocal deliveries stand apart from any other form of commerce and make it one of the most things.

Convenience- Hyperlocal deliveries, by virtue of their roots in some efficient hyperlocal ecommerce delivery software, do not just promise speed but convenience as well. Hyperlocal deliveries provide the modern-day customers with sheer ease and convenience as they do not have to move out for instant and same day deliveries. Hyperlocal ecommerce frees customers from the burden of moving out and experience buying hassles and lets them avail things at a time and place of their convenience. Hyperlocal deliveries have become ‘extremely convenient’ for contemporary consumers, hence ‘coveted.’

Real time order tracking- This feature offered by hyperlocal ecommerce delivery companies has contributed immensely to the growth of hyperlocal deliveries. This feature sets hyperlocal deliveries apart in the sense that customers can track their ordered products as long as it is in the transit towards their doorsteps. Customers of today have become highly desirous of wanting the product delivery to be as transparent as possible. Therefore, real time order tracking feature has become a hit among them, making hyperlocal ecommerce a coveted thing.

Efficient and economical- Besides speed and convenience like things, hyperlocal ecommerce is highly efficient and economical. As the model brings the buyers and sellers closer to each other, several operations are streamlined making it more economical, and supply chain distributions are managed effectively so as to get the maximum efficiency out of it. So, being economical and efficient is a feature that not just makes hyperlocal ecommerce coveted among the consumers, but majorly among the business fraternity too.

Contactless- Amidst the outbreak of the pandemic, with consumers no where to go, businesses nobody to cater to, with strict lockdown restrictions imposed and with the fear of contracting covid19 disease, there was a huge demand for contactless deliveries. Hyperlocal businesses with the help of efficient hyperlocal ecommerce delivery software met that demand successfully and rose to fame pretty immediately. Ever since then, contactless deliveries have become a feature that many hyperlocal businesses have incorporated into their delivery functions.

Wrapping up

Hyperlocal delivery has been the buzzword in the ecommerce shipping and hyperlocal logistics industry from quite some time. It is an extremely in-demand logistics service that delivers orders instantly within a limited geographical location. Owing to the efficiencies and effectiveness achieved by hyperlocal deliveries, hyperlocal ecommerce has become quite a phenomenon in itself.

With its sets of abundant advantages tied to hyperlocal ecommerce, hyperlocal deliveries have just been the harbinger of good times for a plethora of people- the consumers, businesses, entrepreneurs, investors and all stakeholders. There are reasons a plenty that make it extremely coveted in today’s fast paced times.

Hyperlocal ecommerce deliveries hands down have an advantage over any other form of online commerce. This makes it greatly desired by a section of people- Businesses can satisfy their target market’s needs immediately, customers can avail easy, instant and convenient delivery solutions, entrepreneurs can build upon their aspirations using the hyperlocal delivery model, and investors can trustingly make huge investments into the hyperlocal industry.

With more growth and advancement lined up in the hyperlocal ecommerce space, hyperlocal deliveries are likely to add to more speed and convenience into their ambit. It is, therefore, easy to make out that hyperlocal deliveries are just going to bring glad tidings for scores of people in the upcoming times.

Now, will that development be a significant enough thing to make it even more coveted and demanded by the masses, would surely be a thing to watch out for.

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About the Creator

Dr. Shamael Zaheer Khan

Dr. S.Z. Khan is a revered academic. He brings a unique blend of theory and practice to his position as Vice President (Marketing & Strategy) at a leading SaaS firm. He is also an expert contributor to several platforms of repute.

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