There’s one universal truth: effective communication is the heartbeat of your success. Whether you’re launching a startup or expanding your horizons to conquer international markets, the ability to connect with your audience is non-negotiable.
But here’s the catch: you often find yourself battling language barriers, and struggling to create personalized content. At times, you wrestle with the hefty costs of voiceovers, video montages, image creation, and their translations to other languages. Not to mention the video content re-recording.
If you’re a startup founder or a product owner yearning to break free from these shackles and elevate your communication game without breaking the bank, you’re in the right place. In this article, we’re about to embark on a journey into the transformative world of AI content generation. This technology is not just a lifeline; it’s a rocket that can propel your startup to new heights.
What is content generation in AI?
It refers to the process of creating text, images, videos, or other content using artificial intelligence techniques. This technology leverages machine learning algorithms, deep learning models, and natural language processing (NLP) to generate human-like content automatically. You can implement it in several ways, including:
- Text generation: write articles, blog posts, product descriptions, news, stories, and more. With a comprehensive prompt, AI generates content according to SEO.
- Image generation: save lots of money by creating illustrations and graphics. You can do it either from scratch or by modifying existing images. It takes a bit of time to master the art of prompt creation, though.
- Video generation: engage your target audience with clips by combining existing footage, images, and AI text-to-speech technology. It’s a great way to speed up posting on YouTube, TikTok and Instagram.
- Audio generation: text-to-speech (TTS) and music composition help you reach people by creating podcasts or tunes.
- Code generation: in the context of software development, AI can assist in generating code snippets, scripts, or even simple applications based on specified requirements.
How AI content generation benefits your startup or product
- Cost-effective content production: automate creation, reducing the need for hiring expensive writers, designers, or video producers. This cost savings can be particularly beneficial if you have a limited budget.
- Time efficiency: obviously, you can publish more content in a shorter amount of time. This is crucial for maintaining an active online presence and keeping up with the content plan.
- Consistency: using a trained artificial intelligence, you maintain a consistent tone, style, and quality across all your marketing materials and product documentation. This ensures a cohesive brand image.
- Scalability: as your startup grows, so do your content needs. AI scales with your business, generating content at a pace that matches your expansion.
- Personalization: AI can create personalized content tailored to individual customer preferences and behaviors. So you improve user engagement and enhance the customer experience.
Are there any limitations associated with automatic content generation?
- Quality: while AI generates content quickly, its quality and coherence may not always meet human standards. So, as I said before, devote some time to proofreading it.
- Ethical concerns: there are some ethical considerations, such as transparency, copyright issues (since AI often trains on pictures taken without an author’s notice), and potential misuse for malicious purposes like generating fake news or deepfakes.
- Human involvement: you can automate content creation, but you still have to oversee the results to ensure quality, accuracy, and alignment with the brand’s voice and goals.
To overcome these limitations and make the most of artificial intelligence, it’s crucial to approach it strategically and combine smart algorithms with human creativity.
Key applications of AI content generation for startups
Now let’s take a look at tools that you can leverage to strengthen your digital services and increase the business reach.
Google Cloud text-to-speech
With this one, you can quickly synthesize voice from a chunk of text. There are 100+ voices, available in multiple languages and variants, like News, Neural, Basic, etc. The service allows you to customize the pitch, speaking rate, and volume of the generated speech, giving you control over the voice’s characteristics.
As a result, you create voice-enabled applications, provide immersive user experiences, and make content more accessible.
What can you do?
- Build voice assistants or chatbots;
- Create Interactive Voice Response (IVR) systems for customer service;
- Provide audiobook narration;
- Improve accessibility for visually impaired or blind users;
- Create interactive educational content with voiceovers;
- Control smart home devices with voice commands.
Google Cloud offers a free trial and a free amount of characters you can use per month. Then you will have to pay from $4 up to $160 depending on the selected features.
There are a bunch of voice AI: Amazon Polly, IBM Watson text-to-speech, Resemble AI, and Microsoft Azure text-to-speech.
Video production is expensive: recording, montaging, translating, or even re-recording. You need to hire voice actors, write scripts, arrange the set… HeyGen is an AI for video generation. It creates 3D realistic human avatars that read your script, turning it into video.
Moreover, recently the company introduced a feature that allows you to translate a video while still preserving the original voice. It just changes the facial expressions to match the selected language with a deepfake. As a result, everything looks as believable as possible. Just imagine how immersive your translated content will now be for the target audience with this realistic voice generator with emotion.
What can you do?
- Create videos from script for marketing purposes;
- Build personalized videos for sales;
- Translate video content with human-like results.
It’s free to use with some limitations. To use the unlimited version, you pay from $24 up to $72 a month.
The tech is still raw, so there are just a couple of decent AIs for videos: Syllaby and BHuman.
If you need more features for video editing, try Pictory AI — a platform that specializes in video marketing and speech synthesis. You can generate videos from scripts or templates, automate video editing, use AI text-to-speech, and even generate visuals to complement the narrative. This approach saves you both money and time, allowing you to concentrate on more pressing matters.
My colleagues tied Pictory AI out for creating Instagram reels, and it worked pretty well for them. Of course, the clips still require some human supervision, but in the end, you get a decent result much faster than working with a design department.
What can you do?
- Create subtitles for your videos;
- Transform long videos into shorter clips;
- Turn articles into videos.
There are annual and monthly plans with a free trial where you can create 3 projects, each up to 10 minutes long.
InVideo, Clipchamp – there are a few online video editors with built-in AI.
When you have several SMM platforms, it takes lots of time to prepare and resize the videos according to different requirements. Imagine you can adapt clips with a click! Vidyo AI is a platform specializing in AI-based content repurposing. It offers tools and solutions that leverage artificial intelligence to transform clips for social media efficiently.
So you can adapt videos for different marketing channels and reach a broader audience with your content.
What can you do?
- Create YouTube shorts from long videos;
- Add subtitles automatically;
- Use templates for TikTok, Instagram, etc.
Monthly and yearly plans, starting from $15 per month. There is also a 2-month free period.
Lumen5 offers similar features, check it out if Vidyo AI doesn’t suit your needs.
You need images practically for everything, and most businesses use stock images. Now one of their biggest disadvantages is the complex licensing fees and agreements. For example, if you need to replace a copyrighted image in a YouTube video, you’ll have to remove the whole video and lose all views and comments on the original video. Not to mention the time your team needs to create hand-crafted content.
With AI content generation, you don’t have to worry much about fees or time. You can design a dozen of images in a few minutes. You’d be surprised, but it took me 10 minutes or so to create a cover for this article.
Midjourney is an image generator that works based on the text prompt you give. The AI is versatile and can create any picture: from buildings to detailed portraits in various styles.
What can you do?
- Marketing materials
- Concepts and brainstorming
- Branding images
Monthly and annual plans, starting from $10.
Stable Diffusion, Leonardo.AI, DALL-E. There are also various bots with integrated Midjouney APIs if that way suits you better.
According to 58% of marketers whose organizations utilize AI for content generation, the performance has increased significantly. So, although artificial intelligence won’t replace app developers or designers, it is still a versatile tool for increasing your small business reach.
Depending on your needs, you can find neural networks to create videos from texts, generate images for marketing materials, translate content into other languages, and much more.