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"Ain't Working on Me!"

A Drabble about advertising effects

By Lana V LynxPublished 2 years ago • 1 min read
Extra "Sarah & Juan" ad

In a media literacy class, a discussion of advertising evolution from straightforward "buy this product!" messages of 1900s to elaborate storytelling and imagery of the 21st century was illustrated by a 2015 Extra gum commercial centered on a love story of high school sweethearts.

The teacher pointed out that the commercial won multiple advertising awards, asking the students to watch it closely and to answer the questions about its effects later.

While showing the ad, the teacher noticed that all students were emotionally pulled into the story.

Except for one, who shouted at the end, "It's a f*cking gum ad!"

MicrofictionLoveHumorPsychological

About the Creator

Lana V Lynx

Avid reader and occasional writer of satire and short fiction. For my own sanity and security, I write under a pen name. My books: Moscow Calling - 2017 and President & Psychiatrist

@lanalynx.bsky.social

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    Written by Lana V Lynx