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7 Secrets to Creating High-Converting Landing Pages

Could make your business grow organically

By Bryant GrayPublished about a year ago 3 min read
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7 Secrets to Creating High-Converting Landing Pages

If you want to create the highest converting landing page possible, you need to follow these 7 steps

1) Keep it Simple

People are bombarded by thousands of messages every day, so your landing page has to be compelling or the visitor will leave and never come back. To create a compelling landing page, follow these seven practices:

1. Keep it simple and focus on one main point (call-to-action) that you want your visitors to take away from reading your page. 2. Use short sentences and paragraphs to avoid overwhelming the reader. 3. Use bullet points when describing steps or benefits for easy skimming. 4. Use captivating visuals like images, infographics, videos, and diagrams to break up text-heavy pages and make information more digestible for readers who don’t have much time. 5. Make your headline attention-grabbing with bold colors and phrases like You'll love this or This is what we do. 6.

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2) Use Negative Space

Negative space is an important concept in design. One of its many benefits is that it helps users focus on the most important and relevant parts of a design. For instance, if you have text and an image on the same page, try moving the image around or removing it altogether, then seeing what happens to your conversion rates. Another way is by placing your call-to-action button off screen so that when a visitor scrolls they will find it at the top of their screen.

3) Use Images Strategically

One of the best ways to convert visitors into leads is by showing them a great offer that they can't refuse. But in order for this strategy to work, you need a landing page with an irresistible offer.

When it comes to designing your landing page, make sure you use images strategically. Place your most important message in a prominent location so that it stands out and grabs the visitor's attention immediately. You'll also want to make sure your images are relevant and appropriate for the message you're trying to convey.

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4) Use Buttons That Stand Out

People should feel as though they can click on buttons without thinking twice. These buttons should be highlighted and stand out in order to get the user's attention. A user will also want to know what happens if they press the button. The benefits of clicking a button need to be clear, especially if it is a CTA button (such as a Buy Now or Learn More button).

5) Use Testimonials

Include testimonials from happy customers on your landing page. You could also include quotes from other people that have been positively impacted by the service or product you offer. This will show potential customers that others are satisfied with your work and will help them feel more confident in their decision to buy from you.

6) Use Urgency

1. Use urgency. Urgency is a powerful tool that can be used in many different ways on your landing page. It can create the need for people to act now, or it can increase the perceived value of your offer. Whatever you choose to do, make sure you're doing something with urgency that will help you convert more visitors into leads and customers.

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2. Use social proof.

7) Use Scarcity

Scarcity is a powerful psychological trigger that makes people want what they can't have. If you offer something in limited quantities, it will create a sense of urgency and make customers feel like they're missing out on a big opportunity. In other words, scarcity means more sales. It's been shown time and time again that limiting the availability of your product or service has an effect on sales.

For example, let's say you're offering 20% off your services for a limited time only. You'll get more conversions than if you just offered 20% off your services all the time. The lack of availability is part of the reason why.

Fan Fiction
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About the Creator

Bryant Gray

Small YouTuber / Content Creator & also play sports on the side.

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