Success is to put love in a string

She was originally an excellent business backbone of a state-owned blanket factory, and once solved many difficult business problems to help the factory tide over difficulties. As a woman, she can have such a big "skill", which makes many people admire her. But then, in October 1997, something bad happened to her - she suddenly became a laid-off worker as the factory stopped production. Overnight, all the aura that hung over her vanished.

Although she is a woman, but she is very business wisdom and "adventurous spirit", laid off soon after she did not rely on government subsidies like others, but from their own situation, set up a taxi company, specifically recruit laid-off workers into their team, at the beginning, she not only does not make money, but also to subsidize money, relatives and friends advised her to stop, but, In order to prevent so many laid-off workers from losing their jobs again, she resolutely supported her taxi company to go on. A few years later, her taxi team continued to grow, and the company's profits continued to improve, and she soon turned a loss into a profit of nearly 200,000 yuan. However, with a lot of love, she knows that only relying on her current taxi company can only make herself rich, and it is not enough to help the majority of laid-off workers out of poverty, so, supported by the cause and love, she decided to make further efforts to make the "cake" of the cause bigger and stronger!

But how easy is it to lift tens of thousands of laid-off workers out of poverty? To this end, she tried a variety of ways, but all with little success.

Despite this, she never gave up her pioneering spirit. A chance, she went far away to go relatives, when she passed a hawthorn, saw an old man is shirtless in cutting hawthorn, garden of hawthorn red lantern general, heavy hanging on the branches, a good harvest scene, but why do the old man cut down these hawthorn trees? Thinking of this, a strong curiosity drove her to ask the question. After asking to know, originally, a few years ago, every family here are a large number of planted hawthorn, to now, due to the surplus of hawthorn, more difficult to sell year by year, this year, sell 4 cents a catty no one wants, can only sell 2 cents a catty. Seeing the loss of money, the old man had to bear the pain and cut down the hawthorn tree to plant other crops.

The farmers worked hard for a year but did not get the "harvest" they should have, but also the results of years of cultivation by the axe to solve, thinking of here, a feeling of compassion in her heart. She thought: if such a fine hawthorn can make it into a sugar gourd how good ah! Even if you can't do it yourself, maybe someone in your hometown is willing to do it, just take a little risk and help the poor old man! So, she was kind and the old farmer to 0.5 yuan 1 kg price negotiated, and left the address and phone, but also prepaid 200 yuan deposit, she let the old farmer send hawthorn directly to his home.

Within a few days, four big trucks really loaded with cars appeared in front of her house. A whole 9,000 kilograms of hawthorn, like a hill piled up in front of her house, for a time, she also made trouble. At this time, her husband learned that her move, not only did not help her solve the difficulties, but also conflicted with her, she was angry, out of the house - she was determined to use the 9000 kilograms of hawthorn for his own argument.

She visited some small workshops making sugar gourds during the day, and at night she was busy boiling rock sugar by herself under the lamp. During this period, she found that there are so many people in the north who do sugar gourd, but almost no one really regards sugar gourd as a cause to do. For example, all the sugar gourds have cores, so why doesn't anyone think about the customers? People love to eat sugar gourds, and the seedless ones are definitely more popular than the ones with seeds. With this in mind, she mobilized her mother's family to do it with her. Three months passed, and she finally made her first batch of seedless rock sugar gourds. However, when she returned to her mother's home during the Spring Festival in 2000, when she gave her hard developed sugar gourd to her family, she not only did not get the praise of her eldest sister, but also suffered a lot of complaints. Because her sugar gourd stuck Wayan's dentures out. Wayan, of course, was very angry and said sarcastically: "Even if your own family can't eat it, you still want to sell it to others?"

When she came back, she began to wonder: Surely the heat of sugar is not right, how can we grasp the heat? At this time, she suddenly thought that there is a familiar master to do the pulled silk yam is very famous in the local, do this dish also has the process of boiling sugar. So, she came to the door for advice, after all the twists and turns, she finally got the master's advice, coupled with her repeated trials, she finally made neither stick to the teeth nor bitter stone sugar gourd!

Later, she continued to develop, produced a more delicious stuffed sugar gourd, and then gave big sister to taste, big sister smiled, praise! She soon registered a trademark for the sugar gourd, and her husband and children gladly joined her in the cause to help her, as she expected, the product was launched in just one day, 700 filled ice sugar gourd all sold out!

She was 41 years old. Later, her career, after several years of struggle, she has become including rock sugar gourd factory, frozen dumpling processing plant, dumpling village, tricycle rental company and Xiyanghong apartment for the elderly and other five enterprises president! She is the famous female entrepreneur Zhu Chengrong, who is called "Zhu Boss".

Today, with "Zhu Boss" as a trademark, Zhu Chengrong's group companies have fixed assets of more than 20 million yuan, more than 1,500 employees, annual sales revenue of several hundred million, the products produced are exported to home and abroad! However, Zhu is not proud of these glories. What makes her proud is that the company she founded has finally put tens of thousands of laid-off workers back into suitable jobs.

From a laid-off female worker to a female entrepreneur with tens of millions of assets, Zhu Chengrong's entrepreneurial journey tells us: In the pursuit of success on the road, in addition to having enough courage and smart business mind, there is another extremely important factor, that is, to have a good heart! Because only by driving the "good" horse can we help and lead our "cause" car to gallop smoothly in the vast field of life!

Put your love in a string, and with the wisdom of the "rock sugar", you can taste the success of the sugar gourd!

Life is an unknown, what you imagine it to be is what it may be. It's all about how you position it.)