What is Looker Studio and How To Use It

Looker Studio (GDS) is an amazing, free data visualization tool. It allows you to develop interactive dashboards, and an appealing personalized reporting. Google Looker Studio is taking over the analytics and performance marketing industry like a storm.

It is increasingly becoming a go-to platform, especially for data visualization and BI certification courses. Its features are easy to use, and easy report sharing and scheduling. Let us read more about Looker Studio, its benefits, and how to use it.

What is Looker Studio?

Looker Studio is a high-geared version of the old Google Analytics dashboard. It is incredibly limited in usefulness (12 widgets per dashboard and can only attach to the data in the particular view the dashboard is in). It aids you in finding the required data from various marketing platforms you use and to collate the data in a whole spreadsheet. Google Looker Studio can help in transforming a report from a long, tedious task to a fast and easy one. Let us look at some of its features:

• Interactive Reports: helps you create real-time, dynamic and interactive dashboards.
• You can collect data from dozens of sources.
• Data Blending: This new feature is the ability in Looker Studio to ‘mix’ or ‘combine’ various data sources in one chart or graph.
• It is fully customizable.
• Looker Studio Collaboration at its Finest: One of the Google Data Studio template’s best features is that it is easy to share and collaborate with others about your reports. With this, you can share your reports with anyone and you can allow them to comment, view, or edit your data. You can even work on the same report simultaneously.

How to use Looker studio?

Looker Studio is used for visualizing data and developing and sharing dashboards and reports. With this platform, you can easily report on data that can be pulled from a huge variety of sources. Let us briefly understand how to use this platform:

1. First, understand and familiarize yourself with the data

The elegance and detail that a Looker Studio offers is enough to make anyone want to get started. It is important to keep in mind that you can’t produce an effective and engaging report if you don’t have the data to support it.

Before you start, keep in mind that you plan out your data you want to upload. Using data commonly from Google Analytics, BigQuery or to upload a CSV which has data. You can build various types of reports with Google Looker Studio. Reports like- monthly client reports, website audits, scientific findings and current updates.

2. Plan and Visualize your Looker Studio Report

Creating a report requires a plan. In order to make sure that your data is being presented in a timeless manner and effective, visualize your report before beginning. You can sketch out a draft, look up examples online, watch videos on how to best present data. Part of the data visualization procedure is knowing that you’re going to be learning throughout your journey.

3. Start Creating your Report

If you will to practice on this platform before starting your report. Then you can upload the Sample Google Analytics and Google Search Console data that Google Looker Studio offers in every blank report.

What are the benefits of using Looker Studio?

Looker studio turns your data into fully personalized informative reports and dashboards. It makes them easy to share and read. Now, let us look at some of Looker Studio’s benefits:

1. It is a Free Tool:

Looker studio is a Free tool which is easily accessible and convenient for everyone.

2. Dashboard with Customizable Reports:

It grants its users the ability to create custom reports with a large variety of designs, styles, formatting, and graphs. Pre-designed templates can be useful if you are a fresher to Looker studio.

3. Contemporary and Interactively connected Data Visualizations:

It is contemporary and is interactively connected with data visualizations.

4. Automated Reports with Real-Time Data:

Exporting data and manually formatting reports can be very time-consuming. Google Looker studio helps you have automated routine reports in less time.

5. Dashboards which you can share:

It has report allocation and distribution and collaboration features. These features establish smooth communication between your users and business partners.

6. Looker Studio Exports:

The moment you achieve creating your own report dashboard, you can export it to the following documents: Email, Google Sheet, Excel, PDF.

7. Connects to Multiple Data Sources:

With Looker Studio, you can connect with various data sources. You can easily connect all your data sources.

8. Filter Tools:

Campaign, account, location, data range, etc.

9. Fields for calculation:

It is also used for basic math, functions for statistical operations, and case statements.

10. Drill Down Capabilities:

Looker Studio gives you power to drill down into your data, all within a single element.

Final Words

There are a ton of things on Looker course to do. This platform provides many features that permit you to develop a unique and engaging report. It may be tempting to add a lot of features and colors, but make sure these additions don’t take away the data. The main aim is to ensure that the user can understand the numbers and decide according to the given data.